Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare...
Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online 'social video.'
The Three Pillars of Sanofi’s Patient-Centric Strategy
Pharmaguy interviews Anne C. Beal, M.D., MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Development, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance Sanofi's ability to deliver health care solutions that matter most to patients and those who care for them.
Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile
Pharmaguy interviews Lisa Valtierra, Principal, Valtierra, Principal, Valtierra Consulting and former Associate Director of Cross Cultural Marketing at Boehringer Ingelheim. Lisa reveals how Boehringer Ingelheim engaged U.S. hispanics about diabetes in a culturally-relevant manner via TV, mobile, and the Web.
Questioning Conventional Pharma Marketing Wisdom
How Disruption Can Lead to Game-changing Ideas.
WEGO Health: Empowering Health Consumer Opinion Leaders
Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.
Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma...
Jonathan Richman, Wendy Blackburn, Silja Chouquet, Steve Woodruff and other speakers from eyeforpharma's 4th Annual eCommunications & Online Marketing Summit (plus invited ePharma Pioneer Club members) will discuss how pharmaceutical marketers and communications professionals can avoid typical social media pitfalls (eg, FDA warning letters) and pratfalls (eg, using the wrong Twitter hashtag). It's really a free-for-all roundtable discussion among Twitterati and eCommunication industry experts who will be attending and/or speaking at this important conference.
Scientist vs Salesman: Which approach will enable your sales reps to raise their value...
A conversation with Tim Ryan, Executive Director of Prescription Medicines, Training, and Development at Boehringer Ingelheim, about his upcoming presentation/panel discussion at eyeforpharma's Sales Force Effectiveness USA 2010 conference on May 17-18 in Princeton, NJ.
Media Consumption Habits of Physicians
A conversation with David L. Shrier, Chief Executive Officer of HCPlexus about how the demand for content and channels of delivery of content depend upon the size of physician practices and other factors.
Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey
A conversation with Katrina S. Firlik, M.D., Chief Medical Officer, and John Ruvane, Vice President, Sales and Business Development, HealthPrize, highlighting results of an independent physician survey that suggests HealthPrize's patient adherence program can sway physician prescribing preferences.
FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social...
A conversation with Brian M. Overstreet, founder and president of Adverse Events, Inc., about the challenges FDA faces in reporting adverse drug events to the public and the impact on patient safety.
