Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers
A conversation with Jenna Woodul, EVP, Chief Community Officer, LiveWorld, Inc., about how pharma companies can manage their social media interactions using technology and
Emerging Search Engine Technology Drives Digital Integration Strategy
Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance with host John Mack.
A KOL by Any Other Name
Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.
Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation Exhibit
A conversation with Dave Gulezian, President and CEO of Viscira, about the use of virtual reality simulation to reach and teach physicians at medical conventions. Featured is his company's
CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their...
Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research.
Disease Mongering: Is It Real?
A conversation with Neil H. Gray, Managing Partner, Healthcare Trends & Strategies, LLC and Alex Sugerman-Brozan, Director, Prescription Litigation Access Project, about
Mobilizing Your Digital Assets: Is There an App for That?
A conversation with Meg Columbia-Walsh, President of Augme's Mobile Health Group, about the need for pharmaceutical companies to optimize their product websites for mobile browsers.
Implications of Facebook’s Page Commenting Changes
A conversation with Matthew Snodgrass, Social Media Director at WCG, about Facebook's planned changes to its
Diabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and...
A conversation with Bruce Braughton, Vice President, Insulin Franchise for Sanofi U.S., about the 'Diabetes Co-stars Casting Call' contest and the use of real patients and their stories in promotional documentaries.
Pharma Brand Ads Within Mobile Apps: Myrbetriq®’s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
