Bridging the EU Pharma-Digital Agency Divide: What EU Pharma Marketers Need from Digital Agencies

Guest Saidat Amirkhanova, former Digital Communications Director at sanofi-aventis, discusses the relationship EU pharmaceutical marketers and digital agencies from the perspective of someone with many years of experience on the inside of the industry and who is now working on the outside.

A Sharp Way to Improve Patient Adherence: The Sharps Patient Support System

Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc., who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine whether patients are adhering to their medication therapies.

Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money

A conversation with Steven Schwartz, Ph.D., Research Director, HealthMedia, about its digital health coaching solution that emulates the experience with a human coach or counselor but that is delivered on digital platforms that include the web, CD, iPhone, IVR, SMS and digital print.

Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps

A conversation with Greg Lee, RPh, Manager of Arista's Clinical Consultant Program, who will discuss how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs. traditional sales reps.

How to Host TweetChats That Deliver Value to Pharma and Its Stakeholders: Tips from...

Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform stakeholders, build trust, and drive innovation in healthcare.

Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of...

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book

Questioning Conventional Pharma Marketing Wisdom

How Disruption Can Lead to Game-changing Ideas.

Google’s Rapidly Disappearing (Free) Organic Search Data: Impact on Pharma’s Ability to Measure the...

A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google last year, which now lists referring keywords from organic search as

Overcoming Barriers to Pharma’s Engagement in Social Networks

An ePharma Pioneer Club roundtable discussion on what it's going to take to enable pharmaceutical marketers to engage in social networks without fear of adverse event reporting and other regulatory, corporate, and cultural roadblocks.

Will e-Patients Force Pharma Elephants to Dance? The Impact of Digital Technology on the...

A conversation with Jonathan Richman, digital strategy development leader for Possible Worldwide, about his presentation

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