Improving Patient Outcomes: Engaging Patients to Improve Adherence
A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder, CysticFibrosis.com; Natalie Napolitano, Associate Director of Research and Health Management, COPD Foundation; and Laura Cranston, Executive Director, Pharmacy Quality Alliance.
Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value
A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.
ABPI Digital Update: Insider Reactions
A conversation with Robert Anderson, Head of Digital Communications, Weber Shandwick UK, about the results of an informal survey of pharma clients regarding ABPI's long-awaited digital guidance update.
Facebook Timelines for Brands: The Implications for Pharma Companies
A conversation with Michael Spitz, VP, Engagement Planning, Ignite Health, and Fabio Gratton, Chief Innovation Officer, Ignite Health, about Facebook's Timeline for Brand Pages, which is scheduled to go live on March 30, 2012. The discussion focuses on how Timeline Brand Pages may hold amazing promise and usher in a new era where pharma can begin to tell its own narratives and engage the public in a manner 'truly transparent, credible, and trustworthy.'
Discovering the Active Digital Health Consumer: DigiHealth Pulse
Discovering the Active Digital Health Consumer:DigiHealth Pulse Is Pharma Missing 90% of Behavior Change Opportunities?Click Here...
Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming...
A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focuses on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention and to recognize competitors with external industry awards.
Making Games That Work for Patients: Gameplay Without All the Stress
Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to understand exactly what you're trying to achieve within the target audience and know how to communicate with them in a way that persuades them to think and behave differently. We will discuss the obstacles that Pharma faces when designing games for patients and how the industry can avoid creating stressful games that imitate Angry Birds or Space Invaders.
Sizzle Sells, Even for Doctors: Are Better Headlines Just What the Doctor Ordered?
Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community.
Curation vs. Content Marketing: Which is Best for Pharma Marketers?
Pharmaguy interviews Arsalan Arif, Publisher of ENDPOINTS, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world.
Disease Mongering: Is It Real?
A conversation with Neil H. Gray, Managing Partner, Healthcare Trends & Strategies, LLC and Alex Sugerman-Brozan, Director, Prescription Litigation Access Project, about
