Talk

A conversation with David Duplay, President of MedTera, about his company's innovative marketing programs that are designed to improve education, promotion and communications in the healthcare, life sciences and pharmaceutical industries.

A discussion with C. Peter Waegmann, Vice President of mHealth Initiative Inc., about the potential impact of moblie phone applications on the transformation of health care.

A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.

Lawrence Sherman, FACME, CCMEP, President and CEO of The Physicians Academy for Clinical and Management Excellence, talks about research he conducted on the use of humor in physician continuing medical education.

Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research.

Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, talks about organizing a collective response from representatives of the pharma industry to FDA's recent enforcement initiative on the use of sponsored links in search ads and more generally, on FDA's overall approach to regulating social media and the Internet.

What is life like after pharma? I asked that question in January, 2009 after more drug industry layoffs made the news. In this podcast, I talk with Marc Douglas, one of the founders of After Pharma, an online resource and community for those seeking opportunities beyond the pharmaceutical industry.

Interviews of leaders and innovators in pharmaceutical marketing.

A Color-coded Risk Rating System That Delivers Personal Safety Alerts

If You Can't Define It, You Can't Measure It!