Pharma Marketing Talk: Virtual Face Time with Physicians
A discussion with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals.
GeneRAtions: Survey Results and a New Disease Awareness Initiative
A conversation with Michael Parks, Vice President of Corporate Communications at Centocor, and Mark Bard, President of Manhattan Research, about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these surveys formed the basis of a new RA disease awareness initiative.
Pharma Marketing Talk: Adherence: The Achilles Heel of Drug Efficacy
A conversation with Vesta Brue, CEO of MedSignals, which developed and markets a 4-drug portable med-minding device.
Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps
A conversation with Greg Lee, RPh, Manager of Arista's Clinical Consultant Program, who will discuss how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs. traditional sales reps.
Narrowcast DTC Advertising
Guest Darin Gilstrap, M.Sc., President & CEO, InnerCityMedicine Networks, LLC. talks about ICMNTV, an out-of-home digital disease awareness television network, which will be narrowcast to an estimated 10,000 medical practices located in urban areas.
Steve Woodruff, Pharma’s Connection Agent
Steve Woodruff, President of Impactiviti, joins John Mack (@pharmaguy) to discuss his mission as a 'Connection Agent,' connecting people and businesses.
Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!
A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.
Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App
A conversation with Michael Nusimow, CEO/Co-Founder, and Daniel Kivatinos, COO/Co-Founder, DrChrono.com, about Dr. Chrono EMR, an iPad application that pairs a web-based practice management platform with an iPad based Clinical Toolkit to enable physicians to provide cutting edge service at the point of care.
Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves Money
A conversation with Steven Schwartz, Ph.D., Research Director, HealthMedia, about its digital health coaching solution that emulates the experience with a human coach or counselor but that is delivered on digital platforms that include the web, CD, iPhone, IVR, SMS and digital print.
ePharma: What’s Working, What’s Not, & What’s Next
The 9th Annual ePharma Summit is geared up to offer a
