Talk

A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a 'former insider's' point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician

Guest Michael Parks, former Vice President of Corporate Communications for Centocor, Inc., talks about his experience as a corporate blogger and his transition to the founder ofPitch360, a PR consultancy company he founded to transform the way small companies communicate to their customers, key stakeholders, and mainstream and social media.

Open Physician Doors with Targeted Medical Information

A conversation with Shaun McIver of Streamlogics, Inc. about trends that are creating a

A discussion with Dr. Frank Antwerpes, CEO, DocCheck AG

In this podcast, John Mack discusses The Life Science Profiles of Color (LSPOC) project and blog, with Craig DeLarge of Novo Nordisk and Frad Johnmar of Envision Solutions. LSPOC highlights the vast achievements and contribution of people of color in the life sciences industries.

A Former Lilly Insider Blows the Whistle on Criminal Activity in Sweden

In the early 1990s, FDA ruled that PR communications such as video news releases were an extension of labeling, and would be regulated like advertisements. A conversation with representatives of the newly formed Center for Communication Compliance about FDA regulations regarding pharma press releases and healthcare communications best practices.

A conversation with Mark Bard, president of New York City–based Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.

Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians