Pharma Business Strategies in Times of Change
A Preview of Pharmaceutical Executive's Marketing and Sales Summit (November 4-6, 2007 * Philadelphia, PA * www.pharmaexecsummit.com)
Get the Right Message to the Doctor without Sending a Rep
Data-driven, closed-loop multichannel physician communication optimization
Patient Assistance Program Rankings – Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
A conversation with Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, focusing on how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, our guests will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program.
Medical Transcript Advertising
A Unique Technique to Reach Physicians with Targeted Brand Messaging. A conversation with manuel Prado, CEO of datumRx.
Networking to Survive the Pharma Recession
Solutions from Pharma Marketing Network and promo for the 4th Annual Networking Dinner Reception
Emerging Search Engine Technology Drives Digital Integration Strategy
Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance with host John Mack.
Marketing and Sales Outsourcing Support
Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts.
Measure and Improve Marketing Campaigns and Sales Force Effectiveness
Join us for an interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Our guest is Mike Wexler, Founding Principal at Biltmore Technologies, who will discuss his company's pharmaceutical data management solution.
Speaker Programs: Endangered Species
In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment. Cooney will give examples of the many benefits of using technology to deliver and manage speaker programs.
Collaborating with Online Physician Communities
Pharma-Physician Peer-to-Peer Dialog via Sermo
