Talk

Ambre Morley, Associate Director, Product Communications, Novo Nordisk, talks about why her company teamed up with celebrity chef Paula Deen as a spokesperson for type 2 diabetes treatment.

A conversation with Matt Hendrickson, Vice President of Marketing at ConnectSolutions, about the collaboration between Adobe Connect and ConnectSolutions to offer an eDetailing technology platform that is a cost effective and scalable solution for improving access to healthcare professionals.

A conversation with Grace Soyao, Founder & Chief Strategy Officer of Self Care Catalysts Inc., a health research and strategy company, about her company's unique and proprietary processes and tools specifically designed using health psychology to understand how today's patients/healthcare consumers make healthcare decisions.

A conversation with Meg Columbia-Walsh, President of Augme's Mobile Health Group, about the need for pharmaceutical companies to optimize their product websites for mobile browsers.

A discussion with Jonathan Richman, Group Director, Insights and Planning at Possible Worldwide, about Facebook's changes to its commenting policies and his recommendations for pharma marketers who wish to develop Facebook pages.

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

A conversation with Nancy Lurker, CEO of PDI, Inc., about the challenge of developing and deploying new types of pharmaceutical sales professionals as part of flexible, scalable field teams designed to meet changing market conditions.

The do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. A discussion with Rich Benci, president of RealAge.