Talk

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled 'Pharma 3D: Rewriting the script for marketing in the digital age.'

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands

Guest Mark Bard, President Manhattan Research, in an EXCLUSIVE interview, informs listeners about the latest pharma marketing trends and emerging information technologies in Japan, China, South Korea, Taiwan, and Australia, why this knowledge is critical to pharma companies, and how it fits into a global strategy.

A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk Inc., about Novo Nordisk's Race With Insulin Campaign, which includes a branded Twitter account (@racewithinsulin). Ambre will talk about Novo Nordisk's social media goals, but also include other integrated aspects of the campaign.

A conversation with George Dunston, Co-Founder and Managing Principal of Obsidian HDS, about PharmaShine, an online service called PharmaShine that makes all of the publicly revealed payments to physicians by pharmaceutical companies available in a searchable interface.

A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and distributing rich media no matter where it is stored in your company.

A conversation with Matthew Snodgrass, Social Media Director at WCG, about Facebook's planned changes to its

A conversation with Casey Quinlan, 'Mighty Mouth' at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Eileen O'Brien, Director, Search & Innovation, Siren Interactive, Richard Meyer, Principal Consultant, Online Strategic Solutions, and Jerry Hall, Advisor to Pearescope, about engaging and marketing to women online, especially via social media, which some new media marketers claim is 'all about women.'

A conversation with Jeff Baker, President and CEO, Noble, about the new world of physician