Diabetapedia: “Google” for Diabetes
A conversation with Laura Kolodjeski, Community Manager, Sanofi US diabetes, and Michele Polz, Senior Director, Patient Solutions, Sanofi US diabetes, about Diabetapedia, which is a new social media site designed to help meet the educational needs of diabetes community.
Do Healthcare Employees Have Access to Social Media at Work?
Guests Lee A. Aase, director of the Mayo Clinic Center for Social Media and Edward Bennett, Director, Web and Communications Technology at University of Maryland Medical Center, discuss the Social Media Health Network and the current Healthcare Employee Social Media Access Project & Survey.
Customer Focus First: A New Pharma Commercial Model
A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs first.
A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character 'calling the shots' by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.
Stop the Mobile Insanity! New Strategies for Pharma in the mHealth Market
Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance, who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for healthcare professionals and patients and thereby become successful in the mHealth market.
Hacking Healthcare: #ALLin Campaign Gets Close to Patients
Pharmaguy interviews Wendy Blackburn, Executive Vice President at In Touch Solutions. Wendy talks about her company's #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma 'pioneer,' and her views on how digital devices such as wearables will transform the pharmaceutical and healthcare industries.
The Changing Landscape of Physician Interactions
Strategies to Improve Interactions with Key Physicians
How To Measure Social Network Communications Success
Guest Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member, talks about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success.
A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines
A conversation with Brian Kaplan M.D., founder, and Bob Terwilliger, CEO & President, of AccuDial Pharmaceutical about the safety and efficacy of over-the-counter (OTC) medications for children and their company's patented weight-based dosing labeling product.
Solving the Medical Marketing Blues
A conversation with Reprints Desk's Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma's
