Combatting PharmaPhobia: Conflict-of-Interest Myth Busting
PharmaGuy interviews Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, about his new book, PharmaPhobia, and his call to action against the 'Conflict of Interest Movement,' which he claims undermines American medical innovation.
A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social
Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.
The Intricacies of Rx Drug Advertising! Learn Rules & Regulations from a Master
Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca. We talk about the Advertising and Promotions Course that Preeti will teach at the Temple University School of Pharmacy this fall. Delve into the regulatory intricacies of Rx Drugs advertising!
Pharma Brand Ads Within Mobile Apps: Myrbetriq®’s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
The Benefits of Virtual Social Therapy®
Sharing Stories Through Self-Generated Patient Videos. Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy via the healtheo360 community.
Pharma Marketing Talk: List of Shows By Guest
Interviews of leaders and innovators in pharmaceutical marketing.
Pharma Marketing Talk: List of Shows By Company
Interviews of leaders and innovators in pharmaceutical marketing.
Physicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered Sunshine
A conversation with Michaeline Daboul, CEO of MMIS, about her company's third annual survey of doctors and their knowledge of the Sunshine Law, which is part of Obamacare. The survey found that physicians are actually less informed than they were one year ago.
Pharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via...
John Mack interviews Pharmaguy, 'constructive critic' of the pharmaceutical industry, blogger, Twitter celebrity, and Chief Pundit at pharmaguy.com. about his decision to
Pharma-Sponsored Mobile Health Gaming Apps: Sanofi’s Mission T1D for Children with Type 1 Diabetes
Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland. We talk about Mission T1D, a new gaming app for children with type 1 diabetes in the UK. Mission T1D aims to support a serious message through gaming and play to encourage children with T1D (and their family, teachers and friends) to learn more about how to live with diabetes.
