Pfizer Inc: Working Together for a Healthier Investor™
Pfizer's corporate slogan -- Working Together for a Healthier World™ -- may be "commercially unpromising" and in need of restructuring.
" employees worldwide - along with patients awaiting breakthroughs in therapeutic...
Why Doctors Shouldn’t Use Twitter for Patient Care
There's a lot of buzz about using Twitter and other forms of social media to improve health care (see, for example, "More Patients Meeting With Doctors Via Web Programs Such as...
GSK’s U.S. Sales Reps “Europeanized”: No Longer Rewarded for Ability to Push Prescriptions
According to the Financial Times, "GlaxoSmithKline will this month scrap payments to its US-based commercial staff based on individual sales targets, as it attempts to draw a line under past aggressive...
Are Doctors Avoiding Twitter Because of “Doctor Bashing”?
"Recently, I was told that some doctors avoid social media because of what they view as 'doctor bashing,'" said Kelly Young (@rawarrior), author of the Rheumatoid Arthritis Warrior site.
In a post...
FDA Needs to Do a Better Job Regulating Food Labels, Says GAO
When it comes to false health claims made by food advertisers, the Federal Trade Commission (FTC) is the federal agency that is empowered to act (see, for example, "Kellogg Engages in...
The 10 Most Important, Awesome Pharma Marketing Highlights of 2010
The 2010 edition of the Pharma Marketing Yearbook™ is a commemorative record of pharmaceutical marketing issues and highlights of the past year as seen through my eyes and the eyes of...
FDA Says There are “No simple solutions” to Speed Up Its Regulatory Guidance Process
In a report issued last week by FDA's Transparency Task Force (see "19 steps FDA is taking to improve its transparency to regulated industry") the FDA took note of several comments...
10 Reasons Why I Hate Lists
My Twitter pal Jonathan Richman (@jonmrich) has another list: "10 Things to Inspire Your Digital Marketing in 2011."
Jon likes lists. He's written a lot of them. You should read them.
Everyone seems...
Elitist Pharmaceutical Marketing
After writing about golf pro Phil Mickelson being a "shill" for ENBREL (see "Amgen Blows Its Marketing Budget on Phil Mickelson Campaign"), I got into a conversation with a Twitter friend...
Amgen Blows Its Marketing Budget on Phil Mickelson Campaign
Back in August 2010, I asked "Is Phil Mickelson Shilling for Enbrel?" (see this post). My question was prompted by a couple of "news" stories, one of which proclaimed "PGA Championship...
