Celsius 3014: Ketek, Drug Safety, & Bioterrorism
The Wall Street Journal reported yesterday that the FDA approved Ketek, an antibiotic used for the treatment of respiratory infections, despite initially rejecting the study -- called study 3014 -- ...
Cautionary Tale About a Web-Based Tool Gone Awry
I just returned from the Social Media, Mobile & Gaming for Pharma conference in New York City where I participated in a panel discussion focusing on the future of social, mobile,...
To all the digital-savvy pharma women I’ve known
To all the digital-savvy pharma women I've known before,
Who traveled in and out of pharma’s door
I'm glad they came along,
I dedicate this song
To all the digital-savvy pharma women I've known before
To...
Revolution Health and the Wisdom of Crowds
A couple of weeks ago I was invited to preview the new RevolutionHealth.com health portal site prior to its official launch on 22 January 2007 (see the press release).Revolution Health...
Marketing Disguised as PR
Public Relations (PR) is not just for managing a company's image and for damage control. It's also used as an adjunct to marketing products and sometimes the distinction is blurred.PR is...
Drug Prices, Declining Profits Top Pharma Concern
The Pharma Marketing News 2005 HOT ISSUE Survey reveals some insight into the issues of most concern to pharmaceutical marketers in 2005. At the top of the list are drug prices...
I Nominate Me for Healthcare Communiquétor: Who Seconds?
The Communiqué Awards 2014 are open for entry! "This award recognises outstanding personal achievement at a very senior level in healthcare communications. It is open to professionals currently working in industry...
Nalts Has Low T! Asks Internet for a Diagnosis Based on His Brain MRI...
Nalts (aka "ADHD Boy", aka Kevin Nalty, Marketing Strategist, former Merck/Janssen-Cilag employee) posted a new YouTube video of his brain -- which includes a series of MRI scans. It seems he...
Lilly’s Cialis Campaign Wins “Marketing Overdose Award”
Eli Lilly takes this year's Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. The award was given by Consumers International (CI), a non-profit international consumer advocacy...
DTC, Elections, and PhRMA
My post yesterday regarding PhRMA's response to my letter citing a violation of its DTC Guiding Principles by Sepracor (see "PhRMA's Response - PRwise, it Stinks!") generated a few comments.Laurie Bredenfoerder...
