Questions I Hope AZ Can Answer During Tonight’s #rxsave Twitter Chat
By now everyone should know that AstrazenecaUS is hosting the first-ever one hour pharma-sponsored Twitter chat tonight starting at 8 PM Eastern Time (for details, see here). Many of my Twitter...
AstraZeneca to Host First-Ever Pharma-Sponsored Twitter Chat!
Back in November, 2010, I asked "Will a Pharma Company Ever 'Host' a Chat on Twitter?" (see here). I just learned that AstraZeneca (US) will be the first pharma company (that...
Google’s New OneBox Rx “Ads” Steal Clicks from Organic Branded Rx Search Results
At last week's ePharma Summit, John Mangano, comScore's Marketing Solutions Vice President, presented data suggesting that Google's OneBox NIH Rx ads "effectively reduces organic search visitation driven to pharma sites pushing...
Breaking the 140-character Limit of Twitter Opens the Door to FDA-Compliant Branded Tweets
"Say Hi to longer posts with Deck.ly" Deck.ly is a new technology that allows Twitter posts much longer than the standard 140 characters. Deck.ly is currently available for TweetDeck, the desktop,...
Is It Time for Abrams to Leave?
There were rumors at the recent ePharma Summit that DDMAC would come out with social media guidelines sometime in the next few months -- maybe by April, 2011. The crowd who...
FDA’s Abrams Spends 4 Minutes Discussing Social Media Guidance at ePharma Summit!
This just in: FDA Won't Issue Specific Guidance for Youtube, Facebook, or Twitter. Claims These Media Are Just Passing Fads! Now Back to Your Regularly-Scheduled TV Ad.
Tom Abrams, the Head of...
The Socialisation of the Internet is Bogus
"The whole web is now socialised..." said Alex Butler in a pharmaphorum interview ("Psoriasis 360: How pharma can do social media").
Alex does NOT mean that socialists have taken over the Internet,...
Questions I Intend to Ask DDMAC Director Thomas Abrams at the ePharma Summit
I've noticed that FDA's DDMAC Director Thomas Abrams has been making presentations at several recent drug industry conferences. At the 10th Annual ePharma Summit that begins today in New York City...
Should FDA Have Approved Contrave for Obesity Because Docs Are Too Stupid to Use...
As reported in the WSJ Health Blog, FDA said it wouldn’t consider approving the experimental weight-loss drug Contrave without another clinical trial. FDA's decision comes after an FDA advisory panel voted...
11.5 Things I’d Like to Learn at ePharma Summit
Next week I'm investing a lot of money to travel to NYC and stay at a fancy hotel to augment my HiltonHonors points in order to attend the 10th Annual ePharma...
