PhRMA Slaps Sleazy, Self-Serving Spin on GAO Drug Price Analysis
"We are pleased the GAO appropriately took into account the facts about how the biopharmaceutical marketplace works in its analysis of prescription medicine pricing trends," said PhRMA CEO John J. Castellani...
IMHO, One Major Pharma Company Should NOT Be On NAFE’s List of 50 Top...
NAFE -- the National Association for Female Executives -- released it list of the top 50 for-profit companies that that are "paving the way in women's advancement." Women in these companies...
FDA Promises Still More Guidance! This Time It’s Mobile. Janssen’s Psoriasis iPhone App May...
"The Food & Drug Administration is planning to release guidance for mobile medical applications in 2011, according to Center for Devices and Radiological Health director Dr. Jeffrey Shuren." That was reported...
Astrazeneca’s Twitter Survey: Will They Share Some Results?
@astrazeneca is currently asking its Twitter followers (of which it has over 5,000) to fill out an online survey hosted on SurveyMonkey. AZ tweeted this a few minutes ago: "Last chance...
“On Course with Phil” Lacks Social Media Pizzazz!
This is NOT an attack on Phil Mickelson! I've already done that, been there (see Phil Mickelson "Opens Up" to Arthritis Today Magazine and Is Phil Mickelson Shilling for Enbrel?). So,...
Method Acting for Real Patients Who Play Themselves on Pharma YouTube Channels
The InPharm post "Sanofi shifts video focus to YouTube" confirmed my belief that the pharmaceutical industry saves money by using almost FREE social media tools like Twitter, Facebook, and YouTube for...
More Pharma Social Media Pioneers Recognized
As evidenced by the first-ever pharma-hosted Twitter Chat (see "OMG! AstraZeneca Hosts Twitter Chat & World Does NOT End!"), there is still plenty of work for Pharma Social Media Pioneers to...
Phil Mickelson “Opens Up” to Arthritis Today Magazine
Top pro golfer Phil Mickelson is featured on the cover of the Mar-April 2011 issue of Arthritis Today magazine (see photo).
Recall that Mickelson announced he had psoriatic arthritis last August...
AstraZeneca Hosts “Take on Depression” Facebook Discussion – Seroquel Lurks Behind the Scenes
You may have missed the tweet by @AstraZeneca yesterday that announced "Join the #depression discussion on the #TakeonDepression Facebook page http://ow.ly/3Zihl". This tweet was posted just a few hours after my...
OMG! AstraZeneca Hosts Twitter Chat & World Does NOT End!
Despite dire predictions of "PR failure," the #rxsave Twitter chat (see "AstraZeneca to Host First-Ever Pharma-Sponsored Twitter Chat!") hosted by @AstraZenecaUS last night was, IMHO, a great success and proof that...
