Regarding Social Media Advice & Guidelines, PhRMA Will Follow FDA’s “Lead”
Now that the British pharmaceutical industry has published its advice to members about using social media for drug promotion (see "Brits Beat FDA & PhRMA: Issue Social Media Guidance for Pharma),...
Brits Beat FDA & PhRMA: Issue Social Media Guidance for Pharma. This BI Tweet...
The Brits have won the race to issue social media guidance for the drug industry! (OK, it's NOT a race. Still, everyone says the EU regulators FOLLOW FDA's lead. Here's a...
Amgen’s Prolia Website Features Stories from “Typical” But Not “Actual” Women Like You
You've probably been seeing DTC TV ads for several different osteoporosis drugs these days. No longer does Sally Field dominate the airwaves hawking Genentech's Boniva. AMGEN's twice-per-year injectable Prolia, for example,...
PhRMA Statement on FDA Social Media Guidance Delay
By now everyone is aware that the FDA has missed its SECOND deadline for issuing some form of guidance to the drug industry for the promotion of Rx products via the...
Pfizer is Responsible for 18% of My Spam Email!
This @pfizer_news tweet recently came to my attention:
"Pfizer, MHRA and partners anti-spam investigation FB page: http://on.fb.me/g5ULdX #realdanger"I have been following Pfizer's campaign against counterfeit drugs for some time (see, for example,...
New PhRMA Survey of Physicians: Are Sales Reps as “Useful” as PhRMA Wants Us...
"New Survey Emphasizes Value of Biopharmaceutical Company Engagement With Healthcare Providers" is the main point PhRMA (Pharmaceutical Research and Manufacturing Association - the industry trade association) emphasized in its press release...
Adverse Event Reporting — Pharma Puts Profits Before Patients. A Missed Opportunity
By now you should have heard that the Supreme Court recently ruled that investors can sue pharmaceutical companies for failing to disclose reports of adverse events even if the evidence is...
Taro Pharmaceutical’s “Bag O’ Glass” Moment
I don't know who's "stupider" -- Taro Pharmaceutical, which published an OVIDE lotion branded comic book for kids without including warnings or the FDA, which sent the company a notice of...
Astellas Scientist Shows How to Light Ice on Fire!
This is Robert Kernstock, Principal Scientist at Astellas Pharma US. I was alerted to meet Robert and "learn why he LOVES science & who inspired him" by @AstellasUS, the company's Twitter...
Utilization of Social Media – How Far Is Too Far?
You probably have gone too far with social media if your campaign has been lambasted here on Pharma Marketing Blog as in this case.
Maybe you've gone too far if you received...
