Republicans Favor Government Health Care Coverage When It Benefits Them; Ie, When They Get...
Results from the latest New York Times/CBS News poll conducted April 15-20 with 1,224 adults nationwide indicate that only 25% of Republicans think providing health care coverage to the poor is...
Did Boehringer Mishandle This Adverse Event Report on Twitter?
I follow many pharmaceutical companies (and employees of pharma companies; eg, these people) on Twitter. @BoehringerUS is one of them. To keep track of these accounts, I cross-post the tweets to...
Is the Nasonex Bee on Twitter? Or Is This an Impostor?
A couple of years ago, I suggested that pharmaceutical companies can leverage their brands' assets via Twitter by launching brand mascot accounts. I predicted, for example, that the Nasonex bee character...
Pharma Even More Digitally Feeble When it Comes to Healthcare Providers!
"More than 60 percent of brands’ HCP digital efforts result in Challenged or Feeble Digital IQs," according a new Digital IQ INDEX® ranking created by think tank L2 in partnership with...
(Little) Used Drug for Sale. GSK Says, Bye Bye Alli!
"Four years after launching the nonprescription diet pill Alli with much fanfare and a heavy marketing budget, U.K. drug maker GlaxoSmithKline PLC (GSK) on Thursday said that it plans to sell...
Ad Dollars Follow Eyeballs to Web
Internet advertising revenue in the United States totaled $26.0 billion for the full year of 2010, whereas ad revenue earned by newspapers was $22.8 billion, according to a PwC/IAB report (see...
Phil Mickelson is Now Regulated by FDA
Recall that last summer Phil Mickelson was quoted in the press as saying he was treating his Psoriatic Arthritis with ENBREL. He was also quoted as saying: "I have no aches...
FaceBook Tweaks “Whitelisting” – No Problem for Pharma, Though
I've heard of placing your e-mail address on a "whitelist" so that you can continue to receive "junk" e-mail whose sender may be on a "blacklist" maintained by Spam Haus or...
OMG! They Give Awards for the Most Money Spent Lobbying Congress!
Last night, John Castellani, president and CEO of PhRMA -- arguably the single largest Washington lobbyist (aka "advocacy group") -- was the recipient of the 2011 Bryce Harlow Business-Government Relations Award,...
Weave Social Media Into Your Marketing Strategy
As reported by @shwen via Twitter:
"Social Media has to be integrated into the fabric of your overall marketing strategy" - Sara Larsen (SAP) #iStrategyHere's my visual interpretation of that:
