Social Media Clinical Research: Transformative or “A Taste of Armageddon”?
This tweet from my friend @Frank_Antwerpes, CEO at DocCheck (a German online physician community), appeared in my Twitter stream today:
Clinical Research goes social Web: http://bit.ly/kNCHopIf you follow the link, you will...
GSK, National Headache Foundation and “Migraine Diary.” Is There an App for That?
Last week I came across this tweet posted by @GSKUS:
RT @NHF: Need help remembering your #migraines details? Find an online migraine diary from @GSKUS at http://bit.ly/hBS98QFor my Twitter-challenged readers, I should...
Competitors Are “Best Source” of Complaints About Promotions Received by FDA
Approximately 12 minutes into yesterday's 45-minute "Bad Ad Program Webinar," Catherine Gray, PharmD, Management Advisor at DDMAC, got down to business and started talking about the program that some critics have...
FDA’s Proposed Web Study Will Further Delay Social Media Guidelines
FDA has published in the Federal Register (click here) a series of proposed studies designed to test different ways of presenting prescription drug risk and benefit information on branded drug Web...
YouTube Interruptus! Dear WhyInsulin: WHY the Dreadful LANTUS Safety Information Blue Screen and Voiceover?
DigiatlBulldog just tweeted this: "Breaking News: GoInsulin's YouTube replacement WhyInsulin is now live http://bit.ly/eDX0cT #socpharm"
The WhyInsulin Youtube Channel seems to be Sanofi-Aventis' latest venture into social media. Importantly, the site allows...
Who Regulates Press Releases? The Case of Bayer’s “Melt-in-Your-Mouth” Erectile Dysfunction Tweet
Digital Pharma caught Bayer posting a Tweet - via its @BayerUKIreland Twitter account - that seems to violate new social media guidelines published by the UK's Prescription Medicines Code of Practice...
FDA Plans to Test New Standard for Easy to Understand Rx Labels
Every Rx drug is supposed to include an FDA-approved "package insert" (PI) that provides information about the drug, including instructions for taking the drug and warnings about interactions and side effects....
Proof That Pharma Marketing Works: Lovaza sold more than $1 B in 2010!
When marketing alone -- not the merits of the product being marketed -- creates a Billion Dollar market, that's PROOF that marketing works!
The product I am talking about is LOVAZA, of...
FDA’s Bad Ad Program is “Phoniest Thing Ever!”
So says Jerry Roth, president of Sanford, Fla.-based Hill Dermaceuticals. His company received the ONLY letter from the FDA as as a result of a complaint received via DDMAC's (Division of...
A New Estimate of Drug Development Cost
"After years of debate over the cost of developing a drug, GlaxoSmithkline ceo has uttered a sentence that might resolve the issue once and for all – or reignite the argument,"...
