Pfizer, Show Us Your Social Media “Playbook”
Yesterday, I caught an early New Jersey Transit train to Manhattan to attend BDI's Social Communications & Healthcare 2011 Case Studies & Roundtables conference. I also moderated two roundtable discussions on...
Branded Pharma Wages War Against Generic and OTC Medicines: COLCRYS vs. colchicine Case Study
The drug industry often claims that it is facing an unprecedented "patent cliff" -- ie, a point when many branded drugs lose their patents and generic drug versions enter the market...
URL Shorteners: Tech “Glitches”, Censorship, and Loss of Credibility
Now that I regularly use Twitter as part of my business (eg, see "Social Media Enable Your E-Mail Ad Blasts") I depend on URL shorteners to guide my @pharmaguy Twitter followers...
Tracking Public Health Trends: Twitter vs Google vs Your Nose
While my son was away at school this spring, I asked him how he was doing. "OK dad," he said, "but I have this cough the last few days." I didn't...
FDA is Monitoring This Blog and Perhaps You Too!
I've often wondered if FDA reads Pharma Marketing Blog. FDA has sometimes sent warning letters to pharma companies after I've blogged about violative DTC (direct-to-consumer) ads. The most famous case involved...
F**k the FDA! Drug Industry Should Issue Self-Regulatory Social Media Guidelines!
On the one hand, the pharmaceutical industry says that lack of FDA social media guidelines hinders its ability to engage health care professionals, payers, and patients via social media.
On the other...
Citizen Petition Filed by Pharma Likely to Delay Indefinitely the Issuance of FDA Social...
Allergan, Eli Lilly, Johnson & Johnson, Novartis, Pfizer, Novo, and Sanofi-Aventis filed a "citizen petition" with the FDA yesterday, urging the agency to "establish comprehensive, clear and binding regulations ...
Mass General & Harvard Not Transparent About Cause of Docs’ “Honest Mistakes”
Harvard Medical School and Massachusetts General Hospital (MGH) have disciplined three faculty members as part of a conflict-of-interest (COI) case, which was "a prime exhibit in the debate over the federal...
I’m at Doctors 2.0 & You Conference in Paris
Yesterday, I presented a workshop at the Doctors 2.0 & You conference in Paris. Here's a photo taken by my friend Bertalan Mesko (@berci):
You can find a link to my presentation...
I am Off to Paris and Doctors 2.0 & You Conference!
For the next 2 weeks I will be in Europe speaking at two conferences. The first stop is Paris, France, where I will lead the "Essentials of an External Social Media...
