Two Doctor-Created Provenge YouTube Videos: Which One Would Dendreon Reps Prefer to Show Their...
I read with interest today a Pharmalot post about Provenge after seeing this tweet from @jackbilson3: "Outstanding article & comments about Provenge from @pharmalot http://ow.ly/5XGzH".
Provenge is a "controversial and innovative Provenge...
Pharma Tweets: Followers Trump Content. Pfizer vs. Sanofi Case Study
Everyone is tracking how the pharmaceutical industry uses Twitter and other social media. Jonathan Richman maintains the Pharma and Healthcare Social Media Wiki, which lists dozens of Twitter accounts (no rankings,...
Is Over-the-Counter Lipitor in the Cards? One year’s sales could cover original R&D costs!
The Wall Street Journal (see here) reports that Pfizer is considering seeking approval from the FDA to sell Lipitor over-the-counter (OTC). Although OTC sales of Lipitor are likely to be only a...
FDA Intern & the Quest for Social Media Guidelines
There have been many theories attempting to explain why the FDA is dragging its feet in developing social media guidelines for the drug industry (see, for example, "FDA, DOJ, & Google:...
Point-of-Care Pharma Marketing: When Is It Appropriate?
In the world of smartphone apps for physicians, Epocrates plays a leading role. The Epocrates iPhone app is free (with a $99 PREMIUM upgrade option) to physicians -- and anyone else...
PR vs Interactive: Agencies Vie for Pharma Social Media Campaign Crumbs
Yesterday, I received a call from a friend who works in an interactive ad agency. He/she was eager to point out that hackers gained access to Pfizer's Facebook by discovering an...
Four Useful Lessons Pharma Can Learn from the Pfizer Facebook Hack
By now, you've probably heard that Pfizer's US corporate Facebook page was "hacked" by some "Kiddies" (see "Pfizer, If You Are So Smart, How Come You Were Hacked By 'Kiddies'?"). For...
Pfizer, If You Are So Smart, How Come You Were Hacked By “Kiddies”?
I read with interest the Pharmalot story about Pfizer's Facebook page being hacked by a "Kiddie" group (see "Pfizer Facebook Page Is Hacked By Script Kiddies"). I had tweeted about this...
FDA Issues Long-Awaited Guidance – for Mobile Medical Apps. Janssen, Look Out!
While one arm of the FDA -- the Division of Drug Marketing, Advertising, and Communications (DDMAC), the arm responsible for regulating drug promotion -- is dragging its feet issuing guidance for...
Is This Pfizer’s Social Media “Playbook?”
Yesterday, I challenged Pfizer to show us its "Social Media Playbook" that it has been promoting for months at industry conferences (see "Pfizer, Show Us Your Social Media 'Playbook'").
Today, I...
