The NJ-PA Pharma “Brain Drain”
"In pharmaceuticals, they are not laying off 500 people here and there," said Alma Azua-Cassady, who worked in health-care marketing until she lost her job at AstraZeneca P.L.C. in December 2008....
Social Media “Flash Mobs”: Pharma’s Worst Facebook Nightmare!
Last week I presented two case studies of how pharmaceutical companies are dealing with Facebook's new commenting policy that requires most pharma pages to allow commenting (see "Pharma Facebook Pages Being...
Vast Majority of Drug Ads in Leading Medical Journals Don’t Pass MDs’ Sniff Test!
A study led by Mount Sinai School of Medicine researchers of 192 pharmaceutical advertisements (83 full unique advertisements) in biomedical journals found that only 18 percent (15) were compliant with Food...
NIH Genie Grants Pharma’s Wish: Turning Old Drugs Into Cash Machines
For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines. A National Institutes of Health (NIH)-funded computational study analyzed genomic and...
If FDA Published Social Media Guidelines as a Facebook Page, PhRMA Would “Like” It!
PhRMA -- the US pharmaceutical trade association -- just now published an oblique critique of the FDA for fiddling with issuing its promised social media guidelines while pharma Facebook pages burn...
Double-Dip Viagra Patent Means No Recession for Pfizer
Pfizer proves once again that it's not all about the science when it comes to "innovation." It's also nice to hedge your bets by winning patent infringement cases to keep marketing...
Pharma’s Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes
Today is the day that Facebook will no longer allow pharmaceutical companies to disable comments made to their Facebook pages.
"Today is the day that many pharma and healthcare companies that...
Sarah McLellan Gives “Whole Lotta Love”
You may know Sarah McLellan as the person who works for Pixels & Pills to interview attendees at pharmaceutical conferences. She interviewed me not too long ago at the BDI's Social...
Pharma Facebook Pages Being Phased Out: A Good Run While It Lasted! Did Facebook...
August is the cruelest month, especially for pharmaceutical company Facebook pages.
No doubt you've heard that as of August 15, 2011, Facebook will be opening up comments on ALL pharma pages with some...
Pharma Planet of the Apes!
Grady Forrer over at the Pharmaceutical Research and Manufacturers Association (PhRMA) blog laments that the new version of Planet of the Apes -- a movie I don't think he has actually...
