How Sales Reps Can Use Tablets to Fool Their Sales Manager Overlords
While reading "How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy" (see here), I was struck by two thoughts:
Pfizer's use of technology to collect sales analytics seems pretty...
Boehringer Ingelheim and Ashoka Make More Health via Social Media
In preparation for my participation in the panel discussion entitled "Social Media and Professional Marketing…What’s Really Working?" on October 4, 2011, during the PharmaForce conference (see here), I am on the...
DDMAC’s Bad Ad Program Catches Pfizer Using Google Style “bAdWords” on Lipitor Web Site
This is rich!
Recall that back in April, 2009, the FDA sent 14 "warning" -- actually notice of violation or NOV -- letters to major pharmaceutical companies citing as violative several short...
Pharma Walks, Devices Balk When It Comes to FDA User Fees
While brand name drug manufacturers pay about 62% of FDA's $930 million drug review budget, medical device companies only pay about 20% of FDA's $292 million budget allocated to reviewing devices...
Brand(o) Pharma Makes Offer Generic Companies Can’t Refuse!
According to the Federal Trade Commission (FTC), some brand pharmaceutical companies are imitating Marlon Brando's portrayal of the Godfather: They are making offers to potential competitors that they hope can't be refused.
As reported...
New Big Pharma Economies of Scale: Less Patients Needed to Reach Blockbuster Sales
"Meet the new blockbuster," reports the Wall Street Journal; ie, drugs that treat intractable diseases afflicting "small numbers of patients shown by testing to likely benefit from the drug. Such targeted...
Should the US Government Step in to Ease the Current Drug Shortage Crisis?
"The drug industry is floundering in its ability to provide the public with many of the basic medicines that are absolutely required for the treatment of a host of diseases," said...
There’s Room for Only One Osteoporosis Celebrity Spokeswoman: Sally Field Is Out, Blythe Danner...
Amgen -- the company that along with Pfizer signed on Phil Mickelson to shill for ENBREL -- has now signed on Blythe Danner to shill for PROLIA, a drug to treat...
Google’s Settlement with Justice Department Paves Way for FDA Social Media Guidelines
Google has agreed to pay $500 million to settle DOJ charges. In the settlement, Google acknowledged that it helped illegal online pharmacies target ads through its AdWords platform. It was one...
Boehringer vs Facebook Social Media Socialism
Now that Facebook's new commenting policy is forcing every pharmaceutical to rethink it's Facebook strategy -- ie, take down all disease-specific pages but keep corporate pages -- many drug companies are...
