2nd Annual Pharmaguy Social Media Pioneer Award Goes to…
Readers of Pharma Marketing Blog may recall that last year I presented the first ever "Pharmaguy Social Media Pioneer Award" to Alex Butler, Digital Strategy and Social Media Manager at Janssen...
Chris Viehbacher, PhRMA’s Chairman, Masters the Art of “Proofiness”
I just started reading the book "Proofiness: The Dark Arts of Mathematical Deception" by Charles Seife. The book promises to "conduct a thorough investigation into why so many of us find...
BI’s Famously Unpronounceable Video Lives On!
A day or two after I posted my impression of Boehringer's (BI's) new YouTube video that spoofs efforts to pronounce the company's name through "word of mouth" (WOM) marketing, BI made...
The Big C in the Big Apple
I just received this tweet from Fabio Gratton (@skypen), Co-founder & Chief Innovation Officer of Ignite Health: "Have you seen the C in NYC? (disclaimer: client) http://t.co/8CmVJOun?"
No, I didn't "see" the...
BI Masters the Art of WOM through Its “Parrots,” er, Spokespersons
Even Social Media Savvy, Personable, Fun-Loving Boehringer Ingelheim (BI) Can Bring Shame to the Pharmaceutical Industry!
No sooner did I give Boehringer Ingelheim (BI) kudos for its recent humorous and playful YouTube...
BI’s Famously Buxom and Unpronounceable YouTube Video
"In this brave new world there are better marketing tools than Facebook o Twitter," says Ray Cokes (@raycokes), the actor who plays the "new head of marketing" at Boehringer Ingelheim (BI)...
Kevin Nalty Once Again Working Inside Pharma
I have chronicled the career of Kevin Nalty (aka "Nalts") for a number of years (see , for example, "Nalts Talks About His Days at J&J, His ADHD, and His Merck...
My New Business Card
"If you can't decode, hit the road!"
Orphan Drugs Now “Where the Money Is,” Says Willie Sutton’s Ghost
When a dumb reporter asked "Willie" Sutton, the famous bank robber, why he robbed banks, he is reported to have said "Because that's where the money is." Duh!
Until a few years...
Physician Bailout: On Average, Pharma Pays Every US Physician Over $750 Per Year
The pharmaceutical industry has been very generous in making payments to physicians. Last year (2010), for example, a mere dozen pharmaceutical companies paid $760 million to physicians and other health care...
