Channeling Steve Jobs to Solve Pharma’s Innovator’s Dilemma
There's a lot of buzz about pharma's current lack of innovative new products in the "pipeline" and what needs to be done about it.
"Innovation" itself is such a buzz word these...
Physician Bailout Part Deux: On Average, Device Manufacturers Pay Every US Orthopedic Surgeon Over...
File this under Pharmaguy's Believe It or Not! An analysis of financial payments made by orthopedic device manufacturers to orthopedic surgeons -- published today in the Archives of Internal Medicine (Arch...
Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug
According to a recent CDC Data Brief (find it here), antidepressants were the third most common prescription drug taken by Americans of all ages in 2005–2008 and the most frequently used...
Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending!
Direct-to-Consumer (DTC) pharmaceutical advertising spending suffered a "double dip" recession between 2007 and 2010, according to data presented in the AdAge Insights Whitepaper "Pharmaceutical Marketing: Targeting Consumers & Connecting Online" (find...
AZ’s Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award
Yesterday, I figuratively gave the Hawaiian shirt off my back to Tony Jewell (@tonyjewell), Senior Director of External Communications at AstraZeneca US, for his pioneering use of Twitter. I picked Tony...
Was Lilly’s #mmeds Twitter Chat a Discussion or a Press Conference?
Yesterday, I participated in the #mmeds Twitter chat regarding Medicare hosted by Lilly (see "More Pharma Twitter Chats: Medicare is Topic"). I had high hopes that this would be an informative...
Is There an Upward Career Path Within Pharma for Social Media Pioneers?
I just tweeted this bit of news: ".@Alex__Butler - 1st recipient of Pharmaguy SM Pioneer Award - leaves J&J to start online comms agency: @The_Social_Moon #hcsmeu #hcsmuk" Alex received the FIRST...
More Pharma Twitter Chats: Medicare is Topic
The Campaign for Modern Medicines (@Modernmeds) and Eli Lilly & Company (@LillyPad) will host two separate Tweetchats on Medicare Part D to "help raise awareness on the value of the current...
Without Free Gifts from Pharma to Docs, Would Research be Useless?
In a recent blog post (here), PhRMA said "Without Promotion Research will be Useless." To support its case, PhRMA cited "an interesting opinion editorial" in the latest edition of the Annals...
In Memory of Steve Jobs Will Novartis Sales Reps Really Embrace iPads?
Pharmalot reported today that "In a memo this morning, David Epstein, who heads Novartis Pharmaceuticals, wrote that before the end of next year, more than 80 percent of the sales reps...
