FDA Moves the Cheese on Drug Approval Numbers
The FDA and the pharmaceutical industry are bragging about the number of "new" drugs approved in "fiscal year" 2011 (October 1, 2010 through September 30, 2011). In a report (find it...
Chantix May Be More Dangerous Than Smoking!
Reuters reports (here) that Chantix is "eight times more likely to be linked with a reported case of suicidal behavior or depression than other nicotine replacement products, such as the nicotine...
Google to Shutter Sidewiki on December 5, A Day That Will Live Famously!
Yesterday, Google sent out an email (see here) informing users of its sidewiki service that it will close the service on December 5. Sidewiki allows users to post and read comments...
Are Pharma Reps Important to Docs or Not?
Back in March, 2011, I reviewed a PhRMA sponsored survey of physicians the results of which PhRMA claimed shows that "nearly eight out of 10 physicians view pharmaceutical research companies and...
Lipitor Won’t Go Gentle Into that Good Generic Night
Today's Wall Street Journal reports that "Pfizer Inc. isn't rolling over and conceding the market for its cholesterol-lowering drug Lipitor after the blockbuster brand loses its U.S. monopoly at the end...
Pharma Sponsored YouTube Patient Videos “Not Transparent” Says Cleveland Clinic Researcher
According to the results of two separate social media-related studies unveiled today at the American College of Gastroenterology’s (ACG) 76th Annual Scientific meeting in Washington, DC, social networking sites like Facebook...
Angry PhRMA, Level 1: PDUFA
Yesterday I suggested a real "kick-ass" pharma-related game would be ANGRY PHRMA (see "Pharma & Fun, Not Oxymoronic? Here Comes Gamification!"). Below is shown "Level 1: PDUFA," the goal of which...
BI’s Facebook Game Syrum to be Launched “When It’s Ready.” Needs to Obey Privacy...
I wrote a review of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, in yesterday's post to Pharma Marketing Blog (see "Pharma & Fun, Not Oxymoronic?...
Pharma & Fun, Not Oxymoronic? Here Comes Gamification!
Speaking of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, John Pugh, head of BI online communications, said it's about "pharma and fun.” He quickly added...
Pfizer’s Facebook Fiasco: Chapstick Slapstick Ad Uses Woman’s Ass as a Prop
The AdWeek article "ChapStick Gets Itself in a Social Media Death Spiral" caught my attention yesterday. It describes how Pfizer mishandled negative comments about a Chapstick ad image posted on its...
