Webicina’s “Open Access” Social Media Guidelines for Pharma
Health Social Media advocates abhor a vacuum, especially when the vacuum is caused by the lack of FDA guidelines for use of social media by the pharmaceutical industry. To fill that...
Proposed Rules for Physician Payment Sunshine Act: Some Clouds on the Horizon
The Centers for Medicare and Medicaid Services (CMS) released their proposed rule for the Physician Payment Sunshine provision of the Affordable Care Act (see "CMS Releases Proposed Physician Sunshine Act Regulations",...
Pharmaceutical Representative Magazine Closes. Blame CafePharma!
"Pharm Rep Closes After 41 Years" is the title of parting editorial by Reid Paul, Editor in Chief of Pharmaceutical Representative magazine, which was trade publication focused on pharmaceutical sales.
"Nostalgia...
Crestor Grapples to Compete with Lipitor: #Fail!
I just got this email from AstraZeneca via Pharmacist eLink, which is a National Community Pharmacists Association site sponsored by the pharmaceutical industry (click on image for an enlarged view):
As readers...
Sales Reps in the Wild: An Interesting Way to Promote a Sales Force Effectiveness...
I received this Twitter DM (direct message) from @eyeforpharma: "Thought you might like this. youtu.be/gCDeBAD75Pg"
There was also this @eyeforpharma tweet: "Save pharma sales from extinction. This is serious. http://youtu.be/gCDeBAD75Pg #savepharma #e4p...
Lipitor For You! Actually, For Card Carrying Members Only!
"The LIPITOR FOR YOU program comes with the $4 Co-Pay Card so you can save on Lipitor, the medicine that's been helping you lower your cholesterol." So says Pfizer's new direct-to-consumer (DTC) campaign...
December 7, 2011: A Date Which Will Live in Infamy for Women’s Health!
"If I close my eyes...I might think I was in the Bush era,” said Michelle Goldberg (@michelleinbklyn), Senior writer for Newsweek/The Daily Beast, and author of Kingdom Coming and The Means...
Be Aware of What’s Behind a Pharma Mobile App: Disclaimers Only Tell Part of...
Some time ago, I pointed out that certain mobile apps developed by pharmaceutical companies for use by physicians lack adequate disclaimers. Specifically, I was concerned about the software used in these...
Gov’t SoMo Media Aimed at Teen Smokers: We’re Not Telling You What to Do
I just learned that the National Cancer Institute (NCI) has launched a Mobile phone app ("SmokefreeTXT") and a social media campaign designed to help teens quit smoking (see "Nci Launches Smoking...
Is the Pharma Industry Responsible for FDA’s Delay in Issuing Social Media Guidelines?
I just read an interesting MM&M piece about how measures to curb the deficit might impact the pharmaceutical industry (see "Pharma Marketing Outlook 2012: Detailing D.C."). One small comment caught my...
