FDA Sends Warning Letter to Website to Cease & Desist: It Doesn’t
@skypen posted this tweet recently: "Interesting warning letter for flu med for false claims via web, twitter & facebook http://t.co/FWI0y4Ch," which I found in the ePharma Pioneer Club Forum.
What I found...
Despite Increase in DTC Ad Spending, WebMD Suffers
2011 is shaping up to be a good year for pharma direct-to-consumer (DTC) advertising -- that is, broadcast advertising, NOT Internet advertising.
According to Nielsen data prepared for DTC Perspectives Magazine, total...
FDA’s Advisory Committee Voting Double Standard
I learned today that the FDA allowed physicians with ties to Bayer to participate and vote in an advisory committee weighing whether or not the benefits of four popular Bayer AG...
Thera Max YouTube Video “Social Media Strategy” Makes Americans Look Like Fools!
"A reporter in Times Square gathered over 200 random people and allowed them to try Thera Max™ Cold and Flu right on the spot. The results provided would give a non-biased,...
Lilly Sales Reps Learn Marketing Lessons From Disney’s Animal Keepers
Lilly sales representatives are learning about customer service by observing Disney Animal Kingdom workers as they " families at the gate and questions around the attractions," according to an article...
Predicting the Future of the Drug Industry
It's time to revisit a survey I ran a couple of years ago that attempted to predict future healthcare market scenarios that would impact the drug industry. The survey asks respondents...
Games vs. Mobile Health Monitoring Devices: Which is a Better Motivator?
What could possibly justify spending $8,000 for an electronic mobile ultrasound device vs. $100 for a stethoscope? Keep in mind that the stethoscope will likely last a lifetime, whereas the electronic...
FDA Social Media Guidelines May Be Moot If This Court Decision Holds Up
Drugmakers dissatisfied with the FDA’s use of guidances as a form of policymaking -- including long-awaited guidance for use of social media by the pharmaceutical industry -- could find legal ammunition...
2011 in Images from Pharma Marketing Blog
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2011. Enjoy and have a Happy New Year!
Pharma Marketing Blog: The Year 2011 in Images ...
FDA Guidance on Responding to Unsolicited Requests for Off-Label Information Via Social Media
Yesterday, while most of us were still on vacation, the FDA quietly issued without fanfare -- ie, no press release telling us about it or how to submit comments -- "Guidance...