Taking the “Cool” Way Out of Having Rx Product Convos on Social Media
I have criticized pharma companies for mentioning Rx brand product names via social media. Mostly because they forget to include fair balance or don't educate the public (see, for example, "Novo...
Should Pharma Disclose Payments to Celebrity Spokespeople?
In my podcast interview of Ambre Morley (listen here or read it here: "Novo Nordisk Defends Choice of Paula Deen as Diabetes Spokesperson"), Associate Director, Product Communications, Novo Nordisk, I brought...
Did FDA Entrap Google with Those 14 NOV Letters?
Con Artist Reveals All About Google Drug Ad Sting - How FDA May Have Entrapped Google Using Those 14 "Infamous" Notice of Violation Letters
In an interesting article in today's Wall Street...
Is There a Cure for Mediocre Pharma Mobile Apps?
For new pharma marketing Graduates, I have just one word for you. Are you listening? Mobile!
Mobile is the new "shiny thing" of interest to pharmaceutical marketers. As evidence of this, there...
Three Companies Compete for Diabetes Market Share Using Recipes Rather Than Product Efficacy
Whose recipes will reign supreme?!
My Twitter friend, @serious_skeptic, who has Type 1 diabetes, just tweeted: "why the hell would anyone want a recipe from a DRUG company anyway???" during a conversation...
Novo Nordisk Defends Choice of Paula Deen Over Anthony Bourdain (for example) as Celebrity...
Yesterday, I spoke with Ambre Morley, Associate Director, Product Communications, Novo Nordisk, who answered my questions about why her company teamed up with celebrity chef Paula Deen as a spokesperson for...
Pfizer & PhRMA Lobby in Support of SOPA
Steve Jobs once said that he'd rather be a "pirate" than join the navy. What he meant was you must think out of the box to innovate. But the world's "innovative"...
My Bad! Paula Dean Shills for Novo Nordisk, Not Novartis
Last week I reported on a story that celebrity southern-style chef Paula Deen has type 2 diabetes and that she is a spokesperson for Novartis's diabetes franchise (see "Sanofi vs Novartis:...
Sanofi vs Novartis: Paul Sorvino vs. Paula Deen
It is rumored that celebrity southern-style chef Paula Deen will soon announce that she has diabetes (surprise) and that she is a spokesperson for Novartis's diabetes franchise (see "Rumors Say Paula...
Are You Part of My Social Media Mosaic?
For a buck ninety-eight, I was able to make and download the following Pharmaguy mosaic image comprised of photos of my Facebook friends and in my photo album. Your face may...
