The Problem with Unregulated “Calculator” Apps for Physicians: Buggy Software!
At this year's ePharma Summit in New York, I spent a lot of time listening to presentations about pharma mobile apps. There was, for example, a session entitled "I Wish I'd...
Bad Journalism or Bad Pharma?
My blogger friend Rich Meyer went on a bit of a rant against "bad journalism" and how pharma is often misrepresented in the news media (see "Bad journalism paints unfair picture...
Webinar: Pharma’s Social Media Trials and Tribulations
A Record of Social Media Events Impacting the Pharmaceutical Industry
The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare...
ePharma, the “Ron Paul” of Pharma Marketing – We Are the 1%
At yesterday's ePharma Summit conference session on "Jumpstarting Digital Capabilities in Pharma: Learning from Other Industries," the presenter, Pete Mehr, Chief Healthcare Strategy Officer at Merkle, Inc., asked the audience "If...
Bayer’s CEO Accuses Patients of Being Ungrateful B*stards! We Cured Cancer, Dammit!
That's my takeaway from this comment by Marijn Dekkers, "outspoken" head of Bayer Pharmaceuticals, in which he not only disses patients but claims to have cured cancer!
"If you have cancer, you...
Pfizer’s Contraceptive Recall: A Statistical Needle in a Haystack!
All day yesterday, the news swirled through social media about Pfizer's voluntary nationwide recall of contraceptive tablets due to the possibility of "inexact tablet counts or out of sequence tablets." As...
Mining FDA’s AER Database: Heaven for Hypochondriacs, Hell for Pharma
A story in yesterday's WSJ Health featured AdverseEvents Inc., a start-up company that has streamlined the FDA's "often impenetrable" adverse drug event database and made it easy to search the adverse-event...
The Coming Pharma Digital Depression Caused by Facebook
P&G Discovers It's "Free" to Advertise on Facebook!
That's the gist of an article written by Jim Edwards over at Business Insider - Advertising (read the article here).
Of course, advertising on Facebook...
Paula Deen & Victoza: Brilliant or Dumb?
OK. I've written so much about Novo Nordisk's deal with celebrity chef Paula Deen that even I am tempted to say "Enough already! Move on." Well, there is one side of...
Allergan “Badly Let Down” by Employee Tweet
The Prescription Medicines Code of Practice Authority (PMCPA) ruled that Allergan breached UK pharma's self-regulatory Code of Practice because an employee accidentally tweeted publicly about Botox (read the details here "Brits...
