Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico
Often, when proponents of pharma eMarketing get together at industry conferences, or cry into their beers at receptions afterward, they lament the fact that the drug industry isn't doing as much...
Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza
I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet:
"Has anyone download this Pfizer app? (only available in Israel). Terrific idea! http://t.co/JAMzbIa4 #mhealth"
When Fabio says something is...
How the Placebo Effect & Marketing Can Improve Health & Increase Pharma Profits
Big pharmaceutical companies are drastically cutting back on research and development. The economics just do not support the model that has been the driving force of the drug industry over the...
J&J Recalls Grape-flavored Children’s Tylenol: Another Missed Opportunity for Social Media
Here's another case where CHEAP social media -- ie, YouTube -- could have been used by a pharmaceutical company to support patients using its products, but was not.
Johnson & Johnson DID...
Funny or Die Spoof: “Paula’s Victoza Injected Sneaky Snacks!”
"All of my desserts are injected with Victoza to lower my blood sugar and keep me immortal," says "Paula Deen" in the spoof YouTube "Paula Deen's Diabetes Ad" posted by Funny...
Is Pharma Part of Problem or Solution to Current State of US Economy?
When Americans were asked "Thinking about the role each of the following sectors played in the current state of the American economy, do you think each of the following sectors is...
Former FDA Führer von Eschenbach Favors Approving Drugs for General Use Without Proof of...
Andrew von Eschenbach, famous for resigning as FDA commissioner and leaving the agency leaderless on the very day that Obama was inaugurated (see Eschenbach Announces Resignation, FDA Staffer Throws Shoes in...
Pharma Social Media Silent About Drug Shortage: Boehringer, Novartis, #FAIL!
The pharmaceutical industry is not interested in using social media to inform or support patients using their products. It's only interested in using social media to push out positive news about their...
Greece & US Top List of Big Drug Spenders – A Shared Sign of...
"Greece’s continuing high level of spending on medicines is a striking example of the broader problems facing the country as it battles under international pressure to cut public expenditure and rein...
FDA Mobile Regulatory Fear Mongering by PhRMA
In a blog post provocatively titled "An App for That, But For How Much Longer?" (here), PhRMA's Kate Connors agreed with a Washington Times op-ed piece that suggested the FDA will...
