Pharma Social Media Religion Versus Science
My goal in attending conferences like CBI's iPharmaCONNECT, which is currently in progress in Philadelphia, is to come away with at least one new topic worthy of discussion. Thanks to yesterday's...
Will Drug Samples Soon Be a Thing of the Past?
We all know that the number of pharmaceutical sales representatives have declined significantly since the high point in 2007 when approximately 105,000 members of this species were alive and well in...
Should Pharma Ponder Pinterest? Novo Nordisk Is!
I don't know if Pinterest is the next Facebook or not, but if it is, Pharma marketers are likely to stay away from it at least until they figure out how...
The Definition of Insane Pharma Marketing
It may have been Einstein who defined insanity as doing the same thing over and over again and expecting different results. When I analyze a recent survey of pharmaceutical marketing executives,...
Janssen to Shut Down Psoriasis 360 FaceBook Page Due to Lack of Commitment
Janssen Pharmaceuticals has announced it will shut down its Psoriasis 360 Facebook page, which was first launched in October, 2010. At the time, I praised this Facebook page as the "first...
Bean Counters Stifle Pharma Market Research
The drug industry is laying off people left (research) and right (marketing and sales). Market research (MR) -- definitely a left brain activity -- is currently experiencing a downsizing...
China Enjoys a Burst of Pharma Marketing Spending While U.S. & Japan See a...
Cegedim Strategic Data (CSD) reports a decline of 3.4% in worldwide audited pharmaceutical marketing investments for 2011 (see "Pharma Marketing Global Spend Dipped 3.4% in 2011"). In China, however, pharma spending...
Pfizer “Clinical Trial in a Box” Failure: The Dead Rat Comes Home to Roost
After Years of Telling Consumers Not to Trust the Internet, Pfizer Discovers that It Cannot Convince Patients to Participate in Internet-based Clinical Trials. Duh!
As reported on Pharmalot (here): "Last year, Pfizer...
A Loophole (?) in New FDA Guidance on Pre-Dissemination Review of TV Direct-to-Consumer...
On September 27, 2007, President Bush signed into law the Food and Drug Administration Amendments Act of 2007 (FDAAA), which gives FDA the authority to ". . . require the submission...
Up Yours, Rush Limbaugh, Say Women Lawmakers!
In Virginia, state Senator Janet Howell reacted to a bill that requires women to get an ultrasound before an abortion with an amendment requiring doctors to perform a rectal exam and...
