Pharma Pinterest Update: Bayer US Pins, Novo Nordisk Depins!
Two things occurred after I posted about Pinterest use by the pharmaceutical industry (here):
Bayer US started pinning (here) and
Novo Nordisk "depinned" (deleted) everything on its Pinterest boards (here).
"Bayer has joined up-and-coming...
What’s Right Rx for Pharma Industry’s Survival?
Two commentaries caught my attention this morning. Both offered solutions to the drug industry's "fundamental problems."
Each solution, of course, defines the "fundamental problem" differently.
Solution #1 says the problem is the drug...
A Cautionary Tale for Anyone Expecting FDA Social Media Guidelines Any Time Soon
If you think waiting over two years for FDA to issue guidelines it promised for regulation of "Promotion of Prescription Drug Products Using Social Media Tools," then you should take a...
Pharma DTC TV Advertising Is a Joke. Seriously.
No wonder CBS refused to run the following "Stoogesta" ad during the NCAA basketball tournament. According to Deadline, network execs were concerned because the spoof, which promotes the forthcoming “The Three...
Sanofi Launches Diabetapedia: “Google” for Diabetes
Laura Kolodjeski (@lkolodjeski), Community Manager for Sanofi US Diabetes, sent me a Twitter DM this morning announcing the launch of Diabetapedia (di-ah-bee-tah-pee-dee-ah), a new site "to help meet educational needs of...
Medical Device Marketing Don’t Need No Stinkin’ ROI!
"Standards for devices exist, they just don't make sense," industry critic Dr. Diana Zuckerman, president of the National Research Center for Women & Families, said in a Consumer Reports release (also...
Diabetes Opinion Leaders Paid by Roche to Curate Content on New Twitter-based Social Media...
Diabetes Nest, according to its "About" statement, "is a Twitter-based diabetes network designed to help people discover the best conversations from the most meaningful voices. The Nest was created by Ignite...
Will Pharma Experience It’s Own “Pink Slime” Social Media Crisis?
No doubt you have heard about "pink slime," the beef additive made from leftover trimmings. According to an article in today's Wall Street Journal (here), "the additive, which has long been...
FDA Says No to Importation of Drugs That Save Lives, But Yes to Drugs...
In the FAQs section of FDA's consumer web site (here), it answers the question: "Why can’t I import some drugs that are approved and sold in the United States?" thusly:
"Many drugs...
An App for Troubled Sleepers that Lunesta Would Love… Maybe.
What makes a mobile app effective?
That was the question posed by Jim Dayton (@JimDayton), Snr Dir Emerging Media at Intouch Solutions, at the iPharmaCONNECT conference this past Monday. As I suggested...
