Janssen Uses Digital Storytelling, Animation to “Bring Prescription Medicine Labeling to Life.” But Not...
Have you ever seen those animated stories any one can create using a service called "Xtranormal?" According to the web site, "Xtranormal helps you create amazing interactive stories with a few...
New Victoza Prescriptions Flatten After Novo Signs Deal with Paula Deen
New prescriptions written per month for Victoza -- diabetes treatment sold by Novo Nordisk -- have leveled off just after Novo signed on celebrity chef Paula Deen as a spokesperson. Prescriptions for the drug...
Consumer Use of Social Media for Healthcare Purposes: Pharma Shouldn’t “Drink the Kool-aid”!
A Twitter pal suggested I would "enjoy" this Los Angeles Times article: "Consumers using social media for medical information, report says." The report from PwC’s Health Research Institute found that "one-third...
Will J&J’s Gorsky Plead the 5th? Or Send a Minion to Testify Like Bill...
Johnson and Johnson is acting more and more like an "old school," mill town Big Pharma company -- like the circa 1900 photo shown on left that was featured recently on the...
Miami Beach Is Loco 4 Pharmaguy! Meet Me There This Thursday!
If you are in or near Miami on Thursday, April 19, 2012, I hope you can come to The Angler's Resort and meet me for drinks during Happy Hour or, as...
Beware of Subtle Changes to Social Media Sites that Can Impact Your Brand; e.g.,...
Keeping up with all the changes implemented by social media sites such as Facebook and Twitter can be a challenge for anyone. But it is especially important for pharmaceutical marketers to...
Lipitor Holds Key to DTC Ad Spending in 2012
As reported by Nielsen, direct-to-consumer (DTC) advertising spending by the pharmaceutical industry was down by 1% compared to 2010. I used that bit of information to update my chart of DTC...
Pharma People Pioneers on Pinterest
I have been keeping track of pharmaceutical employees who have personal accounts on Twitter for over a year (see "More Pharma Social Media Pioneers Recognized"). There are currently 105 people on...
Paula Deen Does Not Know Her Blood Sugar Numbers
Paula Deen, the TV celebrity southern-style chef and spokesperson for Novo Nordisk's diabetes treatment Victoza (see "Novo Nordisk Defends Choice of Paula Deen Over Anthony Bourdain (for example) as Celebrity Chef...
Sermo Physicians Use Telephone, Eschew Social Media, to Communicate with Patients
The third edition of "What Physicians Want!," a biennial survey conducted by Publicis Touchpoint Solutions and Sermo, offers evidence that tech-savvy physicians are not embracing social media to communicate with patients....
