Here Come the Pharma Wikipedians!
Should pharmaceutical companies appoint employees as Wikipedia "spokespeople" to perform all edits to Wikipedia articles on behalf of the company? That is the opinion of Bertalan Meskó, MD, founder and managing...
Abbott’s Anti-Biosimilar Stance is Anti-Consumer
The pharmaceutical industry often wonders why it has such a bad reputation with consumers -- nearly as bad as the tobacco industry -- considering it saves lives, as opposed to the...
“Low Hanging Fruit” Keeps FDA Busy & Out of Pharma’s Social Media Hair
Another tidbit I picked up this week at CBI's 3rd Annual Forum on Social Media Regulations and Compliance is the notion that the FDA is too busy going after the "low-hanging...
Branded Tweets Lacking ISI: What’s FDA’s Thinking on This?
This week, I attended CBI's 3rd Annual Forum on Social Media Regulations and Compliance in Alexandria, VA. Many of the medical/legal/regulatory (MLR) presenters and attendees were from smaller pharma and biotech...
Pharma Urged to Employ Wikipedia Editors: Ain’t Goin’ to Happen
My friend, Dr. Bertalan Meskó (@Berci) writes (here):
Dear Pharma Companies,
The place of Wikipedia in the dissemination of medical information online is indisputable now. If you want your customers to access information...
Big Pharma Dumb ALECs: J&J, Pfizer, GSK, Bayer, Novartis, Merck, Daiichi Sankyo, Sanofi-Aventis, PhRMA
On June 6, ColorOfChange -- the nation’s "largest Black online civil rights organization" whose stated goal is to "strengthen Black America's political voice" -- launched a radio campaign that drew the...
BI Dumps Celebrity COPD Spokesperson and Seeks Inspired Facebook Fans Instead
Today Boehringer Ingelheim (BI) sent out this tweet: "We have just launched a new #hcsm activity within Facebook....want to find out more? Check out all the details here http://t.co/gwLgMe0D"
The link leads...
Pfizer’s Deceptive “Campaign Against Migraine” Tweet Deleted – Too Late!
Sometimes, you make a mistake and want to "take it back." I understand that. But this electronically-connected world in which we live is making it much more difficult to truly delete...
AZ Posts “Reminder Drug Ad” to Its Corporate Blog
Last week I reported that AstraZeneca (AZ) posted an ad for CRESTOR on its "AZ Health Connections" corporate blog (see "AstraZeneca's Timely CRESTOR Branded Blog Post: Did It Violate Its Own...
“Shoe” Comic Strip Spoofs Pfizer’s Chantix (unbranded) Side Effects
My Sunday newspaper comics section prominently features the "Shoe" comic strip on the front page. It's a favorite of mine. Today's Shoe spoofs the side effects of Rx drugs -- specifically...
