Fake vs. Real Pharma Twitter Followers
Piotr Wrzosinski (@pwrzosin), IPM Digital Marketing at Roche and a member of my Pharma Twitter Pioneer Group (see here), recently posted this to Twitter today:
"0% of my followers are fake. How...
How Johnson & Johnson Uses Twitter for Patient Support: A-plus for Effort, D-minus for...
Every day, I get a synopsis of tweets and newsfeeds from selected pharma companies that I am following (see "News Direct from the Pharma Industry"). Lately, I've been noticing a number...
New Pharma Business Model: Prizes, Not Patents, for Innovative Drugs
A BMJ articled titled "Pharmaceutical research and development: what do we get for all that money?" was roundly criticized by Rich Meyer of World of DTC Marketing blog and Derek Lowe...
Who’s Your Social Media Daddy? A Panel Discussion
That is one of the questions/topics discussed by a panel of experts I moderated at the PharmaForce conference in Princeton, NJ, on October 30, 2012. Actually, the real question considered was...
Is Type 2 Diabetes Drug Marketing Responsible for Misdiagnosis of Type 1 Diabetics?
A Wall Street Journal article documents several cases of people being misdiagnosed by general practitioners as having Type 2 diabetes when they actually have Type 1 diabetes, "a substantially different condition"...
Pfizer and Janssen Halt Alzheimer Drug Development: Why Not Try Gamification?
"In the wake of another negative trial with the anti-amyloid biologic drug bapineuzumab, Pfizer and Janssen said they were halting development of the product for mild to moderate Alzheimer's disease," reports...
Cure by Gamification: Science or Wishful Thinking?
Last week, I wrote about a video game -- Akili, meaning "wisdom" in Swahili -- that the developers plan to submit to the FDA for approval in the hope that "clinicians...
Does Generic Competition Stifle Branded Pharma Innovation?
Sure, use of generic drugs saves payers -- U.S. Gov't, insurances companies, and patients -- money. But does generic competition harm the innovation of new and improved drugs?
According to a report...
Paula Deen and Other Proof that Monetary Rewards Improve Adherence
Last month it was reported that celebrity chef and paid spokesperson for Novo Nordisk had lost 30 pounds in the six months since she signed on to help promote Novo's diabetes...
Phil Disclosure: Mickelson is a Serial Undisclosed Celebrity Endorser
Today, while reading an article about 5 Guys Burgers ("All in the Family") in the August 2012 issue of Forbes Magazine, I came across a reference to Phil Mickelson. In 2010,...
