Is Pharma Republican or Democrat? Follow the Money & Find Out
According to data reported by the Center for Responsive Politics, the pharmaceutical manufacturing sector has contributed nearly $12 million during the 2012 election cycle to federal candidates, parties, and outside groups...
Who Owns Your Social Media?
"Twitter just announced a complex, confusing, and developer-alienating system that restricts their once-open, always cherished but now apparently taken for granted API," complained Michael Spitz, SVP and Managing Director at Zemoga....
The Blog Ate My Job!
I just received this comment via my "Contact Us" form:
"John, while the information you post online is informative and I am glad someone is bring (sic) things to public attention it...
Retro Relpax Web Site Features Woman Mopping the Floor. Inspirational? Not!
The "DDR on DTC" column in the August 2012 issue of MM&M magazine ripped into a print ad that showed a woman migraine sufferer being able to mop the floor after...
Lipitor U.S. Sales Tank 70% in 2012 vs 2011!
According to Drugs.com, Lipitor U.S. sales in Q2 of 2012 were only 30% of what they were in Q2 2011 ($579 million vs. $1,949 million, respectively (see chart below; Source:...
BI to Launch Beta Version of its Syrum FaceBook Game on September 13, 2012
John Pugh, Director of Digital for Boehringer Ingelheim GmbH (BI), announced that BI will release a BETA version of the FaceBook game SYRUM at a PSFK conference in London on September...
Certifying Prescription Grade Smartphone Medical Apps
An article in yesterday's NYT focused on what I call "Prescription Grade Smartphone Medical Apps." The article said the idea of such apps "excites some people in the health care industry,...
Public’s Confidence in Science Remains Steady Over 38 Years, But Not So for Medicine
Michael Ritchie, Postdoctoral Fellow at Pfizer, recently posted to the Think Science Blog that he was NOT surprised that the American public "lost significant trust in the institutions of education, the...
The $400 Million bapi Drug Failure: Are Patient Advocates the Scapegoat?
"Few people in pharma or the investment community were surprised at bapineuzumab's failure, as most odds makers put its chances for success at approximately 25 percent," said Daniel R. Hoffman, Ph.D.,...
Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!
According to cegedim Strategic Data, Lilly overtook Pfizer in total direct-to-consumer (DTC) spending in April, 2012. The chart below shows the top 10 DTC spenders between July 2011 and April 2012.
Pfizer spent...
