Psychiatry “Suicide” by Pharma
British psychiatrist and "Big Pharma gadfly" David Healy argued that his profession is “committing professional suicide” by failing to address its dangerously close relationship with the pharmaceutical industry. He made his...
Who Has Actually Played BI’s SYRUM Game? The Silence is Deafening!
During today's #hcsmeu chat session (see archive here) I asked "Truthfully - has any of my EU colleagues actually played SYRUM?"
There's been a lot of hype about Syrum previous to its...
Shane Victorino: Adult ADHD Poster Boy
Adult ADHD (attention deficit/hyperactivity disorder) is the "next big thing" for pharma companies like Shire, which markets Vyvanse for the treatment of ADHD in adults. So says the author of a...
“Gamification” (eg, Syrum) is Just Another Way for Pharma to Mine Our Personal Data...
Everyone I know in Pharma Twitterdom is enamored by the launch of Boehringer Ingelheim's SYRUM FaceBook game, which is available ONLY to European FB users. BI says the game is "educational"...
Mirror Mirror on the Wall, Who’s the Most Innovative of Them All? Pharma, Social...
The pharmaceutical industry has consistently promoted itself as an "innovative industry" by which it means it discovers new, innovative drugs through research. No one ever claimed the drug industry was very...
States’ Rights: Regulation Via Settlement
"I believe in states' rights.... I believe we have distorted the balance of our government today by giving powers that were never intended to be given in the Constitution to that...
Adherence – Do We Really Need an App for That? Benefits Do Not Outweigh...
Adherence, as defined in the Pharma Marketing Network Glossary, is "Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence)." In short, "sticking to...
FDA Caught Speeding. Puts Public Safety at Risk.
"An FDA effort to speed approval of new medicines allowed drugs for stroke prevention, cancer and multiple sclerosis onto the market without proper safety analysis, according to two drug-safety experts," reports...
I Give Lilly’s Glucagon Injection Branded Mobile App an A+ But Its Injection Technology...
Lilly recently (September 4, 2012) launched the "Lilly Glucagon Mobile App" to support diabetes caregivers. According to the press release (here):
"The Lilly Glucagon Mobile App is a tool to teach...
PharmaHotSpot: Should Pharma implement branded marketing efforts on Pinterest?
Phew! It's HOT at "PharmaHotSpot!"
PharmaHotSpot is an online public network designed to "stimulate discussions and allow the community to weigh in on important topics and trends in the digital healthcare space."...
