My POV Regarding Regulation of Pharma Mobile Medical Apps
The pharmaceutical industry has to police itself with regard to development of medical apps. There has to be good documentation of the testing of apps to ensure their correctness.
That's the summary...
Big Pharma Places Its Money on Romney to Win the Election
Here's an update on the political contributions of the health/pharmaceutical industry according to the Center for Responsive Politics.
To date, the total contributions - based on contributions from PACs, soft money...
Physicians Prefer Gated Social Media Communities
Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are either "current users" (52%) or "likely/very likely"...
Dennis Urbaniak, Joan Mikardos, and Laura Kolodjeski of Sanofi US Receive the 3rd PharmaGuy...
PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and Laura Kolodjesji, Senoir Manager, Patient Solutions, at...
Is Online Pharma Promotion ROI Scalable?
Yesterday, at the 6th Annual Digital Pharma East conference here in Philadelphia, I met many "old" friends including Bill Drummy, CEO of HeartBeat Ideas.
Drummy's presentation had a long and complicated title...
Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click Rule Revisited.
My friend Rich Meyer over at DTC Marketing Blog wrote an inflammatory-sounding post titled "Time to eliminate fair balance on DTC ads." With a title like that, this post is sure...
How Important is Pinterest for Pharma Marketers?
Fard Johnmar of Enspektos posted some data from his company's September 2012 digihealth pulse survey, which revealed that 30% of "active digital health consumers who use Pinterest encountered health and medical...
Pharma Marketers Likely to Spend a Lot More on Patient Adherence Mobile Apps
US pharmaceutical companies’ patient adherence budget allocations have increased from $400,000 in 2009 to $1.5 million in 2012 -- a 281% jump. That is according to a patient adherence survey by...
This Ethics Guideline for Pharma CME Support is a Pile of Malarkey!
A news item from a small corner of the world (the Irish Times) caught my attention. "Doctors told not to accept trips from drug firms' is the headline.
"DOCTORS MAY no longer...
Did Pharma Online Ad Spending Increase 50% in First Half of 2012?
"Entertainment, automotive, pharmaceutical and healthcare were the fastest growing vertical sectors for online advertising in the first half of the year, according to a new report from the Interactive Advertising Bureau"...
