How Many Sales Reps is One Key Opinion Leader Worth?
Remember Marcia Angell, former editor in chief of the New England Journal of Medicine? She wrote the book "The Truth About the Drug Companies: How They Deceive Us and What to...
Pharma COPD Campaigns Abound, Yet Public’s Awareness of COPD Declines
According to the U.S. Department of Health and Human Services, awareness of chronic obstructive pulmonary disease (COPD) has been rising gradually in recent years, but the results of a national survey...
Merck May Know How to “Engage,” But It Certainly Does NOT Know How to...
"Here’s your first weekly e-mail from MerckEngage®" was the subject line of an email message I received today. The introduction says: "Whether it's eating healthier, being more active, taking medicine, or...
FDA Pulls “Plug” on PATANASE Detail Aid
Subtitled: Alcon Caught Illegally "Plugging" PATANASE Nasal Spray to Docs
The FDA's Office of Prescription Drug Promotion (OPDP) sent a "untitled" letter to Alcon Research regarding a PATANASE "detail aid", which the...
Doctors Miss Their Free Lunches Says Survey
Medscape's 2012 Ethics Report survey revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be unbiased with prescribing habits if you accept...
New Fangled Cardio Drugs: Good Lab Results, Little Benefit to Patients
In a story about the struggle of Amarin Pharmaceuticals against a "Fish Oil Backlash," Forbes blogger Matthew Herper said "the idea that some drugs may improve laboratory values without helping patients...
Physicians’ Healthy Skepticism About Pharma-Funded Research
"Is Big Pharma getting too much flak from doctors?" That's the title of a recent Reuters article (find it here) that reviews a Harvard study published in the New England Journal...
Measuring Online Communities: Pharma vs. Other Industries
The pharmaceutical industry "would benefit from studying and judiciously adopting some of the more innovative ways that other industries interact and build band affinity through their community models," says ComBlu, a...
If Negative Political Ads Work, Would “Negative” Pharma Ads Also Work?
According to the Wesleyan Media Project, which tracks political advertising, over 80% of the two presidential campaigns’ television advertising was negative. Greg Kirsch over at Intouch Insights Blog asks: "So if...
Pharma “eBooks”: Imagining what COULD be, not what IS
"Should Pharma companies be developing eBooks for patient education?" That's another pharmaHOTSPOT online "debate" that I am currently having with Zomega's Mike Spitz (@spitz). You can view both sides of the...
