The Deadly Combination of Mental Condition, Guns and Rx Drugs
As we learn more about the young man who killed 20 grade school children and 6 adults in Newtown, CT, a few issues have been discussed in the news accounts: (1)...
Hey, Hey, the Internet saved my life today…
Have you seen this press release?
"Philips Survey Reveals One in 10 Americans Believe Online Health Information Saved Their Life"
A recent U.S. survey commissioned by Royal Philips Electronics (NYSE: PHG, AEX:...
Pharma: The Year 2012 in Images
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2012. I think it's a good summary of the year in pharma marketing.
Pharma Marketing...
Pharma MLR “Social Media Scaredy Cats” Don’t Trust Their SM Pioneer Employees
At the Social Media, Mobile & Gaming for Pharma conference in New York City this past Wednesday, a discussion about pharma being "committed" to social media took an interesting turn when...
Big Idea for 2013: Legalization of Marijuana. Will It Hurt Pharma?
According The Tennessean (see here), "Health officials believe that too many patients with dementia are being given antipsychotics in an 'off-label' use to control behavior instead of treating their dementia symptoms...
Cautionary Tale About a Web-Based Tool Gone Awry
I just returned from the Social Media, Mobile & Gaming for Pharma conference in New York City where I participated in a panel discussion focusing on the future of social, mobile,...
Decline in Online Drug Advertising Leads to 14% Downsizing at WebMD
There is no better bellwether for the state of online pharma advertising than the health of WebMD, a leading website that depends on health industry -- mostly pharma -- advertising.
In a...
Magic vs. Marketing: Not as Different as You May Think!
Dennis Urbaniak (@DUrbaniak), VP U.S. Diabetes at sanofi-aventis, winner of the 3rd Annual Pharmaguy Social Media Pioneer Award (see here), tweeted a link to a blog post titled "Avoiding Magic for...
When It Comes to “Low T” Treatment, Which Does Your Gut Trust: Axiron or...
My blogger friend, Rich Myer over at World of DTC Marketing, thinks that "Lilly got the Axiron site wrong" (see here). "Lilly’s site for Axiron is not user friendly and probably...
Survey Reports Mislead About Pharma Use of & Spend on Social Media
PharmExecBlog summed up Cegedim’s "2012 US Pharma Insights" survey this way: "while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did...
