Team Novo Nordisk: Insulin “Doping” Difficult to Prove
Novo Nordisk has a penchant for teaming up with athletes to help promote its diabetes franchise. You might recall that in the U.S. Novo Nordisk's Levemir insulin brand team sponsors Charlie...
Some “Off-Label” Speech is No Longer Politically Correct
The Supreme Court has ruled that corporations are people protected by the U.S. Constitution and Bill of Rights just like us ordinary folk. That means, for one thing, the government cannot...
AbbVie’s “Drive for Five” Campaign: Innovative, Derivative, and Conflictive?
In reviewing what pharmaceutical trade publications had to say about the industry in 2012, I came across MM&M's "All-Star" winners of the year. Sanofi, for example, was MM&M's "All-Star Company of...
“Spend Less Money on Sales & Marketing,” Says Novartis Chief Joseph Jimenez
In a video interview with Wall Street Journal, Joseph Jimenez, the CEO of Novartis, said "The industry needs to spend more money on R&D and less on sales and marketing. In...
A “New” New Year’s Resolution: Keep on a Few Extra Pounds
Almost everyone makes this New Year's resolution: lose weight! I also resolve to lose weight this year. But after seeing the results of a new study published in JAMA, I am...
Some Interesting Pharma Predictions for 2013
It's appropriate that I present a few pharma industry predictions for 2013 in the last post of the year to Pharma Marketing Blog. To compile the following list, I used data from surveys,...
My Prediction for 2013: No Social Media Guidance from FDA
A month ago, I wrote an "open letter" to Megan Clark Velez, MPH, Office of the FDA Commissioner, asking her for more transparency regarding "actions completed" towards issuing social media guidance on or...
Nominate Me (@Pharmaguy) for #Pharma100
My Twitter pal Henry Gazay, CEO, Medimix International, is at it again. He's compiling the #pharma100 crowdsourced list of the top100 Social media pharma "influencers."
It's "not a list of pioneers ,...
Happy Holidays from Professor Syrum: Bah. Humbug!
Thanks to everyone wishing me "Happy Holidays," including "Professor Syrum" from Boehringer Ingelheim's Syrum Facebook game. The good Prof sent me this e-mail holiday card:
The card links to the "Honey Badger...
Can Obesity Be Treated with Cheap Antibiotics?
The authors of a scientific statement published in the American Heart Association (AHA) journal, Circulation, cited an analysis of the Framingham Heart Study, which found that "spouses, siblings, and friends were...
