When It Comes to Privacy, Purdue Is as Old-fashioned as an Incandescent Light Bulb!
"Recognizing the power of DTC to drive scripts, Purdue has seen the light," notes MM&M commentator Deborah Dick-Rath. "Or light bulb, I should say, since they are using a friendly, animated...
An Anti-DTC Crossword Puzzle: What’s Next?
One of my daily routines is to solve 2 or 3 crossword puzzles using the "Crosswords" app on my iPad. I'm not among the TOP 100 solvers in the "Leaderboard," but...
Fish Psyched Out on Drugs!
"Traces of human medicines could be damaging the ecology of streams and rivers, according to a Swedish study," reported FT Science (here). Specifically, fish exposed to "relatively low concentrations" of oxazepam...
Middle-of-the-Night Insomnia: Purdue’s Subjective Symptom Quiz v. My Quantified Self
I just received an email ad from Purdue Pharma entitled "Learn about a prescription treatment specifically for middle-of-the-night insomnia." It's an ad for Intermezzo, "the first and only prescription sleep aid...
GSK: The Claes Oldenburg of Pharma
I should be in Philadelphia today attending CBI's iPharma conference, but I think I have the flu despite getting the flu vaccine, which I recently learned is only 62% "effective" (see...
Baby Boomers Living Longer, But Less Healthy Lives!
I just read some surprising results of a study published in Arch Intern Med. (2013;173(2):1-2) regarding the overall health status of aging baby boomers compared with the previous generation. The authors...
A New Unmet Medical Need: Excess Adipose Tissue Syndrome
As reported by FierceBiotech (here), "Bayer Healthcare touted upbeat data from a pair of late-stage studies of an investigational drug targeting chin fat, setting the stage for the giant to step...
“SMAC” – A New Buzzword for Pharma in 2013
No, I’m not talking about the Salsa Music Appreciation Club or the Students’ Museum Advisory Council of the Utah Museum of Fine Arts. I’m talking about the intersection of Social, Mobile,...
Novo Nordisk’s “Bait-and-Switch” Super Bowl Diabetes Marketing
Novo Nordisk's diabetes drug marketers are hitching on to the Super Bowl bandwagon. This morning, for example, I received an e-mail from Novo Nordisk's "Cornerstone4Care" program with the subject line "Delicious...
Pharma Needs to Step Up & Help Develop a Universal Flu Vaccine
Recently, I've been reading a lot about a "universal flu vaccine." A Bloomberg View piece, for example, points out that the greatest breakthrough in the fight against the Flu, which each...
