Facebook Likes Pharma. Pharma Likes Facebook. So Why Doesn’t FDA Like “Likes”?
Much fanfare and "sky is falling" comments have been made by bloggers regarding FDA's recent warning letter to a dietary supplement maker that used Facebook to “Like” an unapproved claim regarding...
More Biologic Rx’s Mean Less DTCA Spending, But Not More Internet Ad Spending
By now you should be familiar with charts like the following, which documents the decline in direct-to-consumer advertising (DTCA).
What are the causes of this decline?
As many experts have pointed out, there...
We Do Hope Y’All Will Enter! Contests Guarantee ROI for Diabetes Drug Marketing
"Hey y'all, I'm Paula Deen and these are my sons Bobby and Jamie," says Paula Deen, Novo Nordisk's Victoza diabetes drug spokesperson, in a new video designed to solicit personal stories...
Pharma Advertising Sequestration! DTC & Physician Ad Spending Cut 20% Across the Board!
According to MM&M: "Ad pages in medical/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down...
Pharma DTC Ad Spending Took a Nosedive in 2012!
According to data from cegedim Strategic Data (CSD), DTC spending decreased by 22% in 2012 compared to 2011 (see chart below and here):
(click for an enlarged view)
Boy, was I wrong when...
Sydney Wolfe’s 7-Year Drug Rule/Itch: Don’t Prescribe or Imbibe Any New Drug for First...
At the recent Selling Sickness conference in Washington, DC. Sydney Wolfe, MD (Public Citizen), gave a rousing keynote presentation. As I reported last week, Wolfe declared war on the medical-pharma-industrial complex...
Selling Sickness: The War Against the Medical-Industrial Complex
I am a fish out of water here at the 2013 Selling Sickness conference in Washington, D.C. Although the theme of the conference -- "People Before Profits" -- resonates with a...
The First Ever “Dear Doctor” Letter Regarding a Mobile Medical App Recall
When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of...
Novartis Preserves Vasella in Aspic
Daniel Vasella, chairman and chief executive of Novartis, should not have accepted a $78m payment, according to th Financial Times (here).
Mr Vasella “has agreed to continue to make available his knowhow...
ED Drug Advertisers “Cockblocked” PhRMA’s DTC Guiding Principle #13
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation, a study released today in the Journal...
