Pharma Pays Out $327 per Doc in UK vs. $302 per Doc in US
The Association of the British Pharmaceutical Industry (ABPI) released aggregate totals of payments its member pharma companies made last year to doctors, nurses and other healthcare professionals.
ABPI said pharma companies in...
DTC Down the Drain
"Direct-to-consumer advertising, as we've known it, at least, is not the be-all and end-all of marketing prescription drugs to patients anymore," says Matthew Arnold in a new MM&M report with the...
Physicians Growing Cool Toward ePromotion
The percentage of physicians who believe that e-promotion -- video details, online events, and virtual details -- is inferior to face-to-face promotion increased from 33% in 2011 to 38% in 2012,...
Nalts Has Low T! Asks Internet for a Diagnosis Based on His Brain MRI...
Nalts (aka "ADHD Boy", aka Kevin Nalty, Marketing Strategist, former Merck/Janssen-Cilag employee) posted a new YouTube video of his brain -- which includes a series of MRI scans. It seems he...
Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against...
Mark Senak, author of EyeOnFDA blog, assembled a database of FDA/OPDP Warning and NOV letters spanning the years 2004-present and wrote an informative white paper review of the data (find it...
DTC Not As Dead As We Thought… But Digital Ad Spending Down One-Third!
Based on early data from cegedim, it appeared that direct-to-consumer (DTC) ad spending by the pharmaceutical industry declined by 22% in 2012 compared to 2011 (see here). New Nielsen data, however,...
BI Launches Official Version of Syrum Facebook Game in U.S.
Remember Syrum - the social media game developed by Boehringer Ingelheim (BI)?
BI began talking about this game in early 2011, saying it will be launched "when it's ready" (see here and...
Is This the Typical Mobile Health App Developer Hired by Pharma?
In testimony before the U.S. House of Representatives Energy and Commerce Committee Subcommittee on Communications & Technology, several expert witnesses alluded to "garage entrepreneurs" as the driving force behind the "trajectory...
Money Talks, Social Media & Games Walk, Say Docs re: Healthy Behavior Incentives
"An offer of money is often the most persuasive argument in getting someone to do what you want. The saying can be traced back to G. Torriano's 'Italian Proverbs' (1666). First...
FDA Promises Final Mobile App Guidance by October 2013 & Sets Limits on What...
In testimony at the March 21, 2013 House Subcommittee on Oversight and Investigations regarding Health Information Technologies: Administration Perspectives on Innovation and Regulation, Christy Foreman,
Director of FDA's Office of Device Evaluation,...
