Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing — by OTHER Doctors,...
When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said:
"Very few healthcare professionals are going to admit that advertising ADVERSELY affects their...
Why Pharma Execs Fear to Follow on Twitter
There are no Big Pharma CEOs that I know of who actively and directly engage with their stakeholders -- investors, physicians, patients -- using social media such as Twitter. There are...
Novartis Wines — er, Beers — and Dines Docs at Hooters!
The U.S. Justice Department announced yesterday that it has filed a second civil false claims lawsuit against Novartis Pharmaceuticals Corp. involving alleged kickbacks paid by the company to health care providers...
Your Aging Problem: Is It [LowT]? Take this Quiz and Find Out. Or Just...
Have you noticed a recent deterioration in your ability to play sports? Are you falling asleep after dinner?
Those are just two of the questions in the "Is it Low T?" symptom...
Sorry Charlie! Novo’s Race with Insulin “Chain E-mail” Sweepstakes Campaign is Spam
I once characterized a @Racewithinsulin Levemir branded tweet as "Sleazy Twitter Spam" (search Google on "race with insulin spam" and you'll find this post). That got a lot of comments from...
Why Big Pharma Can’t Battle Big Bugs
A critical shortage of antibiotic drugs threatens to "derail efforts to fight the so called superbugs," according to a new report by the Infectious Diseases Society of America (IDSA), reports CNBC...
Fixing Pharma’s Reputation: IMHO, the Train Has Left the Station
In an "open letter" to PhRMA CEO, John Castellani, Forbes Blogger and former president of Pfizer Global Research, John LaMattina, offers several suggestions for improving the reputation of the pharmaceutical industry....
Fewer Teens on Facebook – Good News for Pharma
Active US users of Facebook have declined 7.37% in the last six months and the average age of a Facebook user in 2012 was 41 years old whereas in 2010 it...
Is FDA Doing DTC, Social Media, & Professional Market Research On Behalf of the...
The FDA is planning on spending $364,588 to field the "Healthcare Professional Survey of Prescription Drug Promotion" (see "FDA Gets Go-Ahead for Study of DTC Advertising and Social Media"). According to...
U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT “Digitally Mature.”
According to the latest Promotion Audit by Cegedim Strategic Data (CSD), the U.S. pharmaceutical industry increased its professional digital marketing spending by 65% from $534 million in 2011 to $879 million...
