Jerome “The Bus” Bettis Promotes Auvi-Q With and Without the Important Safety Information
Celebrity spokespeople seem to be all the rage in pharma marketing circles these days. I wonder, however, how closely the FDA is watching celebrity endorsements such as former NFLer Jerome Jerome “The...
Will 2013 Be the Year of “Digital Pharma?”
Today, I posted on Twitter "HCP digital spend by pharma to equal that of print this year, forecast says." That tweet is getting a lot of retweets and Mike Young (@Brandshaping)...
Measure Differently for Healthier Returns
This week my friend Shwen Gwee, Chief Digital Officer at Chandler Chicco, volunteered me to lead the ROI "Group Roundtable Discussions" at the Social Media for Pharma Conference in Princeton, NJ....
Pharmaguy to Present at the Roche Digital Academy
PharmaGuy (aka John Mack, me) will present at the Roche "Digital Academy" in June, 2013. The Digital Academy is a project that has enrolled over 80 Roche employees who will participate...
Merck in the Mirror: Profits, Not People, Come First. Shame!
"How can Merck look itself in the mirror?", asks Josh Bloom of the American Council for Science and Health (see here).
"This week, Merck, with some questionable help from the FDA, gave...
Big Inside Joke About Doctor Surveys: 90% of Physicians Believe They Graduated in the...
Richard Meyer, author of World of DTC Marketing Blog, is a big believer in physician surveys, including the survey that the FDA intends to do regarding how physicians feel about direct-to-cinsumer...
Let Us Fear the Price of “Cutting-Edge” Drugs!
I must respond to the opinion piece by Peter Pitts, president of the Center for Medicine in the Public Interest, regarding the high cost of new drugs. The piece. titled "Another Voice:...
Legit Online Viagra! Dead Rat, Boric Acid, Etc., Not Included.
Pfizer, the company best known for fighting online purchases of prescription drugs - especially Viagra, has decided on a new approach: setting up its own online site to sell Viagra directly...
Pfizer Integrates Daytime TV Spots, YouTube, Facebook, Twitter, Slideshare, & Blogs. Focus is Less...
Over the months I have reviewed several of Pfizer's digital and social media efforts and have said that the company is good at promoting its digital efforts but not so good...
The Adherence Problem: Are Patients Just Forgetful, or Are They Rebellious?
This is the adherence season for pharma industry conferences. This Monday and Tuesday was the 12th Annual Patient Adherence and Support Summit produced by CBI. This Thursday and Friday is the...
