Should Novo Nordisk Dump Deen?
UPDATE (27 June 2013): Novo Nordisk "Dumps" ... err, "Suspends" Deen:
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to...
Overcoming Pharma’s Social Media Challenges: My Roche Digital Academy Presentation
I spent the last two weeks or so touring Germany and Italy -- specifically Berlin, Munich, and Milan -- stopping along the way to give presentations at Bayer Health in Berlin...
Pharmaguy EU Tour 2013 – The Infographic
The following infographic was created as I was making my presentation -- "Overcoming Pharma's Social Media & Mobile Challenges" -- at Bayer Healthcare in Berlin last week. See here for more...
Bayer Pharma Meets Pharmaguy Meets Healthcare App Startups: A Call for Best Practices
In a couple of days I will be leaving for the "Pharmaguy European Tour 2013."
I will visit Berlin, Munich, and Milan and return on June 21, 2013. Part of my time...
How Did the uChek iPhone Urine Analysis App “Come to FDA’s Attention?”
"An iPhone application that lets users check levels of blood, protein and other substances in their urine is the first target of U.S. regulators seeking boundaries in a burgeoning industry for...
Another BI “Educational” Game That I Don’t Get — Literally!
Have you heard that Boehringer Ingelheim (BI) and Lilly have "stepped up their joint efforts to raise awareness of diabetes, launching the new educational game Complications Combat?" (see here).
Of course, I...
J&J Embraces “Special K” for Depression – Why Not Medical Marijuana?
Current antidepressants take weeks or months to have an effect, and then only in 30% of patients, notes Matthew Herper, Forbes, in a recent post (see here).
Herper reports that J&J is...
Tablet Detailing Evolution According to Roche Italy
I'm preparing for my presentation at the Roche Digital Academy in Milan on June 19, 2013 (see "Pharmaguy to Present at the Roche Digital Academy"). The Roche "Team Italy" (see below)...
Should Pharma Do Tumblr?
Peter Houston (@Flipping_Pages) asked "Could Pharma Do Tumblr?" in a guest post to PharmExecBlog (here).
"I’m not suggesting that anyone switch their social media budget to Tumblr today on the strength...
Using Social Media as an Early Predictor of a New Drug’s Market Share
According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional methods.
"Many pharmaceutical companies try to measure the...
