Over-Drugged Medicaid Children
As reported in the Wall Street Journal (here):
"Federal health officials have launched a probe into the use of antipsychotic drugs on children in the Medicaid system, amid concern that the medications...
72% of Online Adults Use Social Media, But Only 18% Use Twitter: Implications for...
According to Pew Research Center's Internet & American Life Project, 72% of online adults use social networking sites, but only 18% use Twitter. See the chart below, download the report here.
Young...
Spit for Research: Will Genentech’s Online Promotion Succeed?
According to @Genentech, the official Twitter account of Genentech, “The #DNA in spit from cancer survivors may help scientists better understand cancer.” That being the case, the next logical step is...
Are African-Americans More Distrustful of Clinical Trials Than All Other Americans? Depends on How...
I read with interest the piece "A Matter Of Trust: Minorities Are Suspicious Of Clinical Trials" by Ed Silverman, author of Pharmalot blog. The post summarized key points of a Research!America...
Do Negative DTC Ads Improve a Drug’s Efficacy viz-a-viz the Competition? Another Lesson Pharma...
A study published in the Proceedings of the National Academy of Sciences (PNAS) -- of all places -- suggests that watching a direct-to-consumer (DTC) ad makes the advertised pill "more effective."...
Pharma Marketers Should Hire the Directors of the Documentary Off Label to Do “Real...
Coming soon (August 8 or 9) to a theater that may be near you - if you live in Missoula, MT (or in a few other lesser or greater cities) -...
Fans & Bananas: Viagra Ads in Japan
Hat tip to my friend @blogaceutics (Miguel Tovar) who tweeted about a "novel twist" on Viagra advertising in Japan: paper fans that promote Viagra (see above).
As reported by RocketNews24 (here), hand-held...
Pharma’s Social Media Influence Measures Faulted
Andrew Spong, author of STweM blog across the pond in the UK, doesn't like the way pharmaceutical companies and their agencies measure social media "influence." At least that's how I interpret...
GSK, GSK, GSK: TSK, TSK, TSK!
Revelations about the China bribery scandal involving GlaxoSmithKline (GSK) continue to emerge in the media and each day brings new shockers. A story in today's Wall Street Journal, for example, suggested...
Bad GSK in China –> Lower Drug Prices for Patients. Bad GSK in U.S....
"Savings made as a result of proposed changes to our operational model will be passed on in the form of price reductions (my emphasis), ensuring our medicines are more affordable to Chinese...
