What Are Past Pharnaguy Social Media Pioneer Award Winners Doing Today?
Now that the 4th Annual Pharmaguy Social Media Pioneer Award winner will soon be announced, it's a good time to review who won the awards in 2010, 2011, and 2012 and...
Paid Docs Twice as Likely to Prescribe Sponsors’ Drugs – But They Must Be...
Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to a "groundbreaking new study on the influence...
4th Annual Pharmaguy Social Media Pioneer Award Goes to…
Pharmaguy™ (aka me) has recognized pharma social media "pioneers" for the past three years by handing out the PHARMAGUY™ SOCIAL MEDIA PIONEER AWARD -- the coveted bright yellow Hawaiian shirt (see...
Physicians are Powerless Pawns of Pharma Psychology
According to Harvard and Georgetown University ethicists and academics, "pharmaceutical and medical device companies apply social psychology to influence physicians’ prescribing behavior and decision-making." This is according to Sunita Sah and...
AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog – Will It Go...
AstraZeneca is breaking new ground in social media drug promotion... again. It has posted a branded promotion for its breast cancer drug Arimidex on AZ Health Connections, which is "A blog...
Good Riddance to Old Guidance: FDA Intends to Purge & Revise. What It Means...
FDA has often said that developing guidance for applying regulations to social media is like nailing jelly to a tree. Actually, OPDP head Tom Abrams has said FDA would NOT "do...
What You Mean “WE,” Kemosabe?
In this month's MM&M editorial titled "New dialogue, old hangups," Editor-in-Chief James Chase talks about the reluctance of the pharmaceutical industry to embrace digital marketing.
"As an industry," Chase says, "we've never...
Pharma Peeps: Stop Trying to Separate Your Personal and Professional Identities on Social Media...
Are you one of the pharmaceutical executives who have a Facebook, Twitter, or LinkedIn account? If so, you probably have disclaimers such as the following as part of your profile (taken...
OH MY GOD! DRUG SIDE EFFECTS KILLED KENNY!
I just received a press release in my email inbox announcing the creation of "South Park Pharmaceuticals." I kid you not!
WEST HILLS, N.Y., Aug. 13, 2013 (GLOBE NEWSWIRE) -- KannaLife Sciences,
Inc....
Can a $5 Million per Quarter DTC Ad Campaign Turn Around an 8% to...
File this under "When pigs with wings fly." Let's do the math.
It has been reported (here) that Dendreon's Provenge sales were off 8% in the second quarter year-over-year and 17% in...
