Pay to Play is the FDA – No, the AMERICAN – Way!
FoxBusiness asks if Pharma and FDA are too close for comfort in an interview (view it here) regarding how some some of the nation's leading pharmaceutical companies paid "entry fees running...
@GilenyaGoUSOnly: Another Rx Branded Twitter Account. Side Effects Sidebar is a Problem… Again!
Shame on me! I was unaware until today of @GilenyaGoUSOnly, an Rx-branded Twitter account run by Novartis, which markets Gilenya for the treatment of Multiple Sclerosis (MS). This Twitter account has been...
Can Anonymous Patient Posters on Health Forums be Identified?
Remember Sara Baker, a "fake" patient created by MedSeek, a health IT company? See "Nobody Knows You're a Fake Patient on the Internet!"
Identifying fake patients who post to health forums...
A Crestor Blog Ad About a Crestor TV Ad About a Crestor TV Ad....
AstraZeneca just posted a Crestor ad about a Crestor ad about a Crestor ad on AZ Health Connections, which is "A blog for AstraZeneca's US business." The blog post -- see...
You Might Be A Pharma Social Media Pioneer If…
You Might Be A Pharma Social Media Pioneer If...
IF... Your boss decides that you are a "pioneer" and puts you in charge of ALL the company's social media campaigns -- of...
Dozens of Currently Available Dermatology Mobile Apps May Fall Outside FDA’s “Enforcement Discretion” Safe...
Perhaps 27% of the 229 dermatology-related mobile applications (apps) that are available today may be subject to FDA regulation despite the agency’s "enforcement discretion" safe harbor, which exempts most mobile apps...
Can Rx Drug Trash Talk – Litany of Side Effects – in DTC Ads...
"Warnings of serious side effects in drug advertising can actually improve consumers’ opinions and increase sales, rather than frightening them away, new research finds." That was the opening statement in a...
These Mobile Apps Are Subject to FDA’s “Enforcement Discretion.” Whaaa?
When I read Dominic Tyer's blog post ("FDA takes 'tailored' approach to mobile app regulation") about FDA's final guidance for regulation of mobile medical applications, the following segment gave me pause:
"The...
OMG! Rich People Don’t Want to Die! My Take on Google Calico
Time Magazine should die -- it's too old and stodgy, plus it sensationalizes news with cover stories titled "Can Google Solve Death?"
Of course, that story is about Calico, Google's latest foray...
The Hawaiian Shirt is Ready for the Next Pharmaguy Social Media Pioneer Award Recipient!
In just a few weeks, I will be announcing the recipient(s) of the 4th Annual Pharmaguy Social Pioneer Award at the Digital Pharma East conference in Philadelphia. As part of the...
